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Marketing Strategies for Small Firm Success

Continuing Education Credits
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Certified Public Accountant

Continuing Education Credit:
1.5 CPE Credit
Field of Study:
Communications & Marketing
CPE Delivery Method:
Self-Study
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
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Illumeo is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

NASBA Sponsor Number: 109504
State of New York Sponsor Number: 002746
State of Texas Sponsor Number: 009890
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

Chartered Accountant (IES7 CPD)

Continuing Education Credit:
1.5 Hour
Field of Study:
Communications & Marketing
CPE Delivery Method:
Self-Study
Program Location:
Online
Your specific provider of Continuing Professional Development accreditation has final authority on the acceptance of individual courses for CPD-IES7 credit.

Certified Management Accountant

Continuing Education Credit:
1.5 CPE Credit
Field of Study:
Communications & Marketing
CPE Delivery Method:
Self-Study
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.

Certified Fraud Examiner

Continuing Education Credit:
1.5 CPE Credit
Field of Study:
Communications & Marketing
CPE Delivery Method:
Self-Study
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.

Certified Internal Auditor

Continuing Education Credit:
1.5 CPE Credit
Field of Study:
Management and communication (oral and written)
CPE Delivery Method:
Self-Study
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
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Recognized CPE provider, authorized by the Institute of Internal Auditors for use in the Certified Internal Auditor (CIA) CPE program.

Certification in Risk Management Assurance

Continuing Education Credit:
1.5 CPE Credit
Field of Study:
Other activities contributing to professional competence
CPE Delivery Method:
Self-Study
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Registry of CPE Providers Seal

Recognized CPE provider, authorized by the Institute of Internal Auditors for use in the Certified Risk Management Assurance (CRMA) CPE program.
Course Syllabus
INTRODUCTION AND OVERVIEW
  3:11Introduction to Marketing Strategies for Small Firm Success
  9:01Cutting Through the Noise
  11:06Value and Differentiation
  5:31Determining Your Ideal Client
  6:58Client Personas
  4:32Service Alignment
  3:31Importance of Client Service
  4:48Delivering Client Services
  3:35Promoting Client Service
  4:14Putting it All Together
CONTINUOUS PLAY
  56:26Marketing Strategies for Small Firm Success
SUPPORTING MATERIAL
  PDFSlides: Marketing Strategies for Small Firm Success
  PDFMarketing Strategies for Small Firm Success Glossary/ Index
  PDFWorkbook: Marketing Strategies for Small Firm Success
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM