In this course, small firms will learn what it takes to compete in the market and grow a profitable practice. Understanding what value an individual and firm bring to their clients is the first step in developing a marketing strategy.
From there, tailoring all of your messaging to speak directly to your ideal client and articulate your value in products and services is important to grow a healthy and profitable practice.
Course Key Concepts: Marketing, Client Service, Leadership, Practice Growth.
Learning Objectives
- Discover and define value in small firms and individually.
- Recognize and determine your ideal client.
- Explore and align your services with the needs of your ideal client.
- Identify and list 3 foundations of client service.
- Identify and list 3 ways you can promote good client service.
Last updated/reviewed: August 27, 2023
- 1. The Generational Melting Pot: Pound Signs, Hashtags, and Everything In Between
- 2. Special Events Organization and Management
- 3. Niche Marketing for Your Accounting Practice: The Benefits of Becoming a Specialist for Accountants New to the Profession
- 4. Creating a Professional LinkedIn Profile - 2022
- 5. How to Predict Customer Loyalty Without Surveys
- 6. How to Magnetize Your LinkedIn Activity to Build a Network
- 7. LinkedIn and Social Selling for Business Development
- 8. Pinterest 201: The Power of Pinning to Profits
- 9. How to Create a Press Kit
- 10. SEO (Search Engine Optimization): Discover How Google Search Works
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Prerequisites
Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA
95113
Contact:
For more information regarding this course, including complaint and
cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to
.
Ty HendricksonFounder, CPA