Instructor for this course
more

In this course, small firms will learn what it takes to compete in the market and grow a profitable practice. Understanding what value an individual and firm bring to their clients is the first step in developing a marketing strategy.

From there, tailoring all of your messaging to speak directly to your ideal client and articulate your value in products and services is important to grow a healthy and profitable practice.

Course Key Concepts: Marketing, Client Service, Leadership, Practice Growth.

Learning Objectives

  • Discover and define value in small firms and individually.
  • Recognize and determine your ideal client.
  • Explore and align your services with the needs of your ideal client.
  • Identify and list 3 foundations of client service.
  • Identify and list 3 ways you can promote good client service.
Last updated/reviewed: June 9, 2021

Prerequisites

Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  3:11Introduction to Marketing Strategies for Small Firm Success
  9:01Cutting Through the Noise
  11:06Value and Differentiation
  5:31Determining Your Ideal Client
  6:58Client Personas
  4:32Service Alignment
  3:31Importance of Client Service
  4:48Delivering Client Services
  3:35Promoting Client Service
  4:14Putting it All Together
CONTINUOUS PLAY
  56:26Marketing Strategies for Small Firm Success
SUPPORTING MATERIAL
  PDFSlides: Marketing Strategies for Small Firm Success
  PDFMarketing Strategies for Small Firm Success Glossary/ Index
  PDFWorkbook: Marketing Strategies for Small Firm Success
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM