The second topic in our Sales Fundamentals Training focuses on Product Knowledge.  To begin, we start with an overview of the different types of product knowledge.  Moving on, we touch on the four key areas where it will be necessary to have product knowledge.  

We dive deeper by exploring how to better position our products when it comes to our competitor’s products.  Next, we discuss why it is important to understand what and what not to talk about in terms of product knowledge.  From here, the conversation covers the features and benefits and the differences between them both.  Wrapping up, we discuss why product knowledge is an on-going process with sales people. 

This session of our Sales Fundamentals Training series allows sales professionals to stay sharp by reminding them that they must utilize multiple forms of product knowledge in the sales process in order to be successful.