The sales funnel is the one tool that has the most influence on the one thing that as a salesperson you are most judged on every year – achieving your quota.  This course reveals the biggest change (the secret!) in using the sales funnel since the sales funnel was first created. 

In this course we explore how the old, ‘traditional’ sales funnel model was designed, and why it no longer helps salespeople be effective.  We also discuss the ‘new’ sales funnel model and why it is relevant for today’s selling and buying. 

Course Series

This course is included in the following series:

3 CoursesSales Funnel Training

  1. The Sales Funnel: Getting Started
  2. The Sales Funnel: The Secret to Making It Work!
  3. The Sales Funnel: The Best Time Management Tool Ever!
Learning Objectives
  • Discover why visibility of your sales funnel is so important
  • Discover 4 reasons that organizing your funnel helps you be more effective
  • Identify how a traditional sales funnel stage is defined
  • Identify how a ‘new’ sales funnel stage is defined
  • Explore why the traditional sales funnel model is obsolete



Last updated/reviewed: August 21, 2023
Course Complexity: Foundational

This course is appropriate for:

New and veteran salespeople.

Non-sales executives such as marketing or finance who wish to understand better how a sales funnel works. 

It is NOT required but suggested that you take the course The Sales Funnel: Getting Started before taking this course. 


Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to The Sales Funnel: The Secret to Making It Work1:40
  Core Thinking About The Sales Funnel 9:39
  The Tradition Sales Funnel Model and Why it is Obsolete 8:51
  The New Sales Funnel Model: Customer Buying Process 5:45
Continuous Play
  Sales funnel: Secret to Making it Work 25:54
  Slides: The Sales Funnel: The Secret to Making It Work!PDF
  The Sales Funnel: The Secret to Making It Work! Glossary/IndexPDF