Your sales presentation is often the result of extensive research and multiple sales calls. Your job is to present your ideas and minimize customer objections so your customer wants to buy from you. Presenters who know their audience and make their ideas easier to understand are more likely to get the sale.  There are key elements of your presentation that you need to know before you develop your presentation.  Getting your ideas on paper without editing yourself is important so you can more easily create your presentation.  You can use meeting logistics to your advantage to be more persuasive.

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results. You learn to create and deliver more effective sales presentations when you apply the strategies in this webinar. 

Learning Objectives
  • Discover how to use a mind map to more easily create your presentation
  • Recognize how to use visuals to your advantage
  • Identify the signs of customer interest and boredom
  • Explore the best way to take questions from the audience
Last updated/reviewed: August 21, 2023

Included In Certifications

This course is included in the following Certification Programs:

17 CoursesEnterprise Selling Certification

  1. Sales Territory Management
  2. Selling Strategy: Before Prospect Contact Part 1 - Strategy Decisions
  3. Selling Strategy: Before Prospect Contact Part 2 - Selling From Strength
  4. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
  5. Selling Strategy: Before Prospect Contact Part 4 - How to Get the Meeting: Telephone Selling
  6. Rapport and Persuasion to Sell More and Shorten Your Sales Cycle
  7. Questions that Sell - The Simple A B C D Process
  8. Laser Listening: The Skill to Increase Business
  9. Power Persuasion Strategies: Influence a Customer to Buy
  10. Negotiating and Sales: Strategies and Skills to Close More Business
  11. The Sales Call Part 1: Preparation
  12. The Sales Call Part 2: Conduct a Successful Sales Call
  13. The Sales Call Part 3: Present and Reduce Objections
  14. After the Sale Part 1 - Create Satisfied Customers
  15. After the Sale Part 2 - Compelling Email Communication
  16. After the Sale Part 3 - Demonstrate Value
  17. After the Sale Part 4 - Effective Testimonials
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Sales Call Part 31:31
  Are You Ready?8:42
  Begin the Presentation11:26
  Listening to the Audience5:51
  Sales Call Part 3 Full Video29:04
  Slides: The Sales Call Part 3: Present and Reduce ObjectionsPDF
  The Sales Call Part 3: Present and Reduce Objections Glossary/IndexPDF