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1 Hour (On-Demand)
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Did you know that there are words you can use that are more persuasive that will help you sell?  Words are just one of the tools of the persuasive sales professional.  You should use your credibility to enhance your persuasion.  You can learn persuasion strategies that will help your customers act and make buying decisions, which shortens your sales cycle. By learning the power of persuasion, you can sell more in less time.

There are simple and effective ways to incorporate more persuasion strategies in sales as you work with prospects and customers. All too often, sales professionals think all they have to do to persuade a customer to buy is to offer enough data. They think that will result in a buying decision.  In this course you learn why this strategy often fails and what to do instead so you can be a more powerful and effective sales persuader.

Learning Objectives

  • Explore how to use persuasion that is not coercive.   
  • Identify and use the components of a persuasive message.
  • Explore the role of emotions in customer decision making.
  • Discover how to enhance your credibility to be more persuasive.
  • Identify more persuasive words for you to use while selling.  
  • Discover the most effective proof to persuade prospects and customers.  

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  13:08Introduction to Power of Persuasion Strategies: Influence a Customer to Buy
  11:22Ethos - Credibility
  12:02Power of Persuasion Strategies: Influence a Customer to Buy
  8:37Power of Persuasion Strategies: Influence a Customer to Buy
CONTINUOUS PLAY
  45:09Power of Persuasion Strategies: Influence a Customer to Buy full video
SUPPORTING MATERIALS
  PDFSlides: Power Persuasion Strategies: Influence a Customer to Buy Part 1
  PDFSlides: Power Persuasion Strategies: Influence a Customer to Buy Part 2
  PDFSlides: Power Persuasion Strategies: Influence a Customer to Buy Part 3
  PDFPower Persuasion Strategies: Influence a Customer to Buy Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM