Listening is the skill that is critical for sales and business success.  Effective listeners know strategies to send and receive the intended message. Most untrained listeners are unaware of the obstacles that interfere with effective communication strategies.  Trained listeners listen for clues, know what the clues mean, and use the clues to improve understanding and communication in business. 

This course is designed to explore the listening skill set that is critical for sales and business success.

Learning Objectives
  • Discover strategies to make it easier for customers to hear you and your business message
  • Discover what to listen for in your business communication so you are better able to achieve your objectives
  • Explore how to avoid customer misunderstanding
  • Explore what makes listening so difficult and how to avoid the obstacles to effective listening
  • Identify how to address sources of noise in the listening process so you can maximize your business results



Last updated/reviewed: August 17, 2023

Included In Certifications

This course is included in the following Certification Programs:

17 CoursesEnterprise Selling Certification

  1. Sales Territory Management
  2. Selling Strategy: Before Prospect Contact Part 1 - Strategy Decisions
  3. Selling Strategy: Before Prospect Contact Part 2 - Selling From Strength
  4. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
  5. Selling Strategy: Before Prospect Contact Part 4 - How to Get the Meeting: Telephone Selling
  6. Rapport and Persuasion to Sell More and Shorten Your Sales Cycle
  7. Questions that Sell - The Simple A B C D Process
  8. Laser Listening: The Skill to Increase Business
  9. Power Persuasion Strategies: Influence a Customer to Buy
  10. Negotiating and Sales: Strategies and Skills to Close More Business
  11. The Sales Call Part 1: Preparation
  12. The Sales Call Part 2: Conduct a Successful Sales Call
  13. The Sales Call Part 3: Present and Reduce Objections
  14. After the Sale Part 1 - Create Satisfied Customers
  15. After the Sale Part 2 - Compelling Email Communication
  16. After the Sale Part 3 - Demonstrate Value
  17. After the Sale Part 4 - Effective Testimonials
3 Reviews (11 ratings)


Anonymous Author
Good tips on improving listening skills and reducing speaker noise.

Anonymous Author
The course was informative, even though it was short.

Member's Profile
I'd like to see the speaker and not just the slides.

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Laser Listening9:10
Laser Listening Section 1
  Why is Listening so Hard and What Interferes with Listening?7:31
Laser Listening Section 2
  Speaker Noise 10:28
  To Address Speaker Noise 11:37
Laser Listening Section 3
  Appearance and Grey Words10:23
  What Good Listeners Do 9:57
Laser Listening Section 4
  Environment Noise and Course Summary 8:27
Continuous Play
  Laser Listening: The Skill to Increase Business 1:07:32
  Slides: Laser ListeningPDF
  Laser Listening Glossary/IndexPDF