The best salespeople in the world are masters at something very important: persuading people to buy. They develop, spot and leverage ‘buying triggers’.

Buying triggers are the things that define why a customer buys anything, why the customer buys from you, and why the customer buys from someone else.  When you have this level of insight into prospects you can win them over by knowing what to present and how to present your solution.  You can qualify real interest - or not - faster, and you can build a healthier sales pipeline. 

In this course, master sales trainer Sam Manfer gives you the keys to unlock the secrets of buying triggers and use them to greater sales success.  Knowing and using Buying Triggers will put the joy back into prospecting and selling because you’ll be more successful. You’ll approach your marketplace with new energy and eagerness that will help you control rejections and make better connections. 

Learning Objectives
  • Discover the 4 buying Triggers
  • Explore how to use Buying Triggers to win prospects over
  • Identify how to get a prospect to tell you his or her buying triggers
  • Explore ways to know within seconds that the prospect is serious or not about buying


Last updated/reviewed: August 15, 2023
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
The Four Triggers
  Trigger - 1 Motivation8:40
  Trigger 2 - Business Results 4:03
  Trigger 3 - Personal Results 4:14
  Trigger 4 - Social Results 7:22
  Trigger Questions 13:28
  Other Buying Triggers and Conclusion 8:42
Continuous Play
  How to Develop, Spot, and Leverage Buying Triggers 51:43
  Slides: Buying TriggersPDF
  Buying Triggers Glossary/IndexPDF