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Business Intelligence (BI); the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner “Big Data”, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business.

Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and much more.

Course Series

This course is included in the following series:

7 CoursesBusiness Intelligence

  1. The Fundamentals of Business Intelligence (BI): What it Does and Why it's so Essential
  2. Business Intelligence - Collecting, Cleaning, and Merging Data
  3. Business Intelligence - Structuring Data for Business Analysis
  4. Business Intelligence - Fundamentals of Data Analysis
  5. Business Intelligence - Applying and Using Data Analysis
  6. Pricing Analytics (Hands-on module)
  7. Financial Forecasting Theory

Learning Objectives

  • Recognize what business intelligence (BI) is
  • Explore how business intelligence works on a theoretical basis
  • Identify what steps firms need to take to implement business intelligence
  • Identify areas where business intelligence can alter the way a company conducts operations
Last updated/reviewed: May 06, 2018

52 Reviews (129 ratings)Reviews

5
Member's Profile
A great BI overview here my a solid presenter. Thank you. Learned some new BI related nuggets.
4
Member's Profile
Right level for beginners. Couldn't tell if this course material was current. I thought this was good at laying down a foundation to start from - getting grounded in BI. I have an interest in learning more about this topic.
4
Member's Profile
This is a good intro to business intelligence. The lecture and slides were easy to follow. The exam was poorly constructed, with some questions that had more than one potentially correct answer.
5
Anonymous Author
I like the contrast and examples the instructor used to compare earlier forms of data analysis and the current and emerging trends and power of today's Business Intelligence tools.
3
Member's Profile
Somewhat interesting. Difficult to take the final exam, I am still looking for which box to check. Not sure how to finish the credits.
4
Anonymous Author
This was a nice introduction to Business Intelligence. Makes you realize you can and should use it to make good business decisions!
3
Member's Profile
Very basic and moved a little too slowly. Information was excellent, but the concepts were a little stretched to fill the time.
5
Anonymous Author
I enjoyed taking this class, it gave me a different perspective on the analysis and goals for developing business intelligence.
5
Member's Profile
A great overview of the entire area of Business Intelligence. I look forward to the rest of the courses in the series!
5
Member's Profile
Excellent need working as examples like the mention of Monte carlos was better to see the example and how it works
5
Member's Profile
I really enjoyed this video, the material was very clear and to the point along with the supporting material.
5
Member's Profile
The instructor taught this course in a constructing and interesting manner. Would recommend to others to take.
5
Member's Profile
THIS IS A VERY LARGE TOPIC AND IS BENEFICIAL FOR EVERYONE TO TAKE. THIS IS A GOOD OVERVIEW.
3
Member's Profile
Good for introduction to BI. Course would allow for others to learn some introduction to BI.
5
Member's Profile
Learned a lot and great instructor, I would recommend this course to a college student.
5
Member's Profile
interesting topic --for those in FP&A, BI appears to be a great area to explore
5
Member's Profile
Excellent course about Business Intelligence and the components it entails.
5
Member's Profile
Pictures in the powerpoint were helpful for understanding the information.
4
Member's Profile
Good basic introduction for people without a technology background
5
Member's Profile
Good real life examples of Business intelligence and explanations
5
Member's Profile
Love it. Silky Voice and what a great guy, impossible to hate
4
Anonymous Author
Great explanation of why Business Intelligence is so important.
4
Member's Profile
Overall this was an interesting course and helpful knowledge.
3
Member's Profile
Good intro. Looking to see what the next course shows me.
3
Member's Profile
good enough for me to get my cpes for both my cpa and cia
4
Anonymous Author
Great insight into what BI really is and what it can do!
5
Member's Profile
Slides and presentation are super helpful. Great lesson
5
Member's Profile
Awesome course, straight forward and easy to understand.
5
Member's Profile
Easiest video to follow by far for our course purposes.
5
Anonymous Author
Great overall picture for executive decision makers
5
Member's Profile
Great course. Even better teacher. Sorry it's late.
5
Member's Profile
Good overview of BI in the workplace. Really good
4
Anonymous Author
brought up interesting points, very insightful
5
Member's Profile
Excellent course with detailed explanations.
5
Member's Profile
Great course, good basis for starting in BI
4
Member's Profile
Very informative and clearly put forward.
5
Member's Profile
Great course! Very informative.
5
Member's Profile
Informative and easy to follow.
5
Member's Profile
Extremely helpful slides
4
Member's Profile
good start for a BI class
4
Member's Profile
Basic, but very useful
5
Member's Profile
Highly Informative!
5
Member's Profile
fascinating course
5
Anonymous Author
Goof introduction
5
Member's Profile
easy to follow.
5
Anonymous Author
Great course.
5
Member's Profile
Great Course
5
Member's Profile
Great course
5
Anonymous Author
Great course
5
Anonymous Author
Great Course
5
Member's Profile
liked it
4
Anonymous Author
nice

Prerequisites

Course Complexity: Foundational

No Advanced Preparation or Prerequisites are needed for this course. 

However, basic understanding of concepts in statistics is helpful but not required – mean, median, standard deviation, and what data is for instance.

 

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
The Fundamentals of Business Intelligence (BI)
  10:34What is Business Intelligence?
  5:57Using Business Intelligence
  7:52Steps in Business Intelligence
  10:03Run Analysis
  7:29Advantages and Disadvantages of Business Intelligence
CONCLUSION
  12:22Trends in Business Intelligence
Continuous Play
  54:32Business Intelligence (BI) - The fundamentals of BI; What it does and why it's so essential
SUPPORTING MATERIALS
  PDFSlides: The Fundamentals of Business Intelligence (BI)
  PDFThe Fundamentals of Business Intelligence (BI) Glossary/Index
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM