“It all starts with a Conversation”

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we engage on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging with on LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course, I give you the foundation needed to develop your professional brand on LinkedIn and show you how to measure how your brand is developing.

We look at the many different areas of LinkedIn and the related activities you can use to grow your professional brand.

Learning Objectives
  • Explore areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices for sharing content on LinkedIn.
  • Discover the different ways to engage with your LinkedIn Network and the best tactics for doing so.
  • Identify unique and new ways to engage with your LinkedIn Network in order to build a stronger professional brand.
Last updated/reviewed: March 4, 2024
10 Reviews (46 ratings)


Member's Profile
Many of the principles presented can also be applied to interactions with customers on company websites. While revamping my profile, I'll make appropriate changes to my company's website.

Member's Profile
Great course and useful content. LinkedIn has grown to be a quintessential brand in today's business world, and this course was very insightful without being too wordy.

Anonymous Author
good insightful topics and ideas. I'm surprised how much there is to use on Linkedin to increase and improve profile branding and engagement.

Member's Profile
Mr. Burriss made a lot of information very interesting, easy to understand and very applicable. I found his presentation very helpful.

Anonymous Author
I thought that this was a good course that had a ton of relevant information in it. Learned a ton about growing my profile.

Anonymous Author
Good course, but dry at times. I'd recommend to someone who wants to take a really deep dive into LinkedIn's functionality.

Anonymous Author
Great course for those who are not savvy with LinkedIn. The course offers a lot of ideas on how to create you brand.

Anonymous Author
The course was presented in a clear and concise manner, the course materials provided are helpful for reference.

Anonymous Author
Great course, will definitely be implementing these best practices into how I use Linkedin.

Anonymous Author
useful topic and not a topic i see many trainings on!

Course Complexity: Foundational
> Each student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.
> Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
> Each student will need to know of online sources of content they can use that are relevant to their professional brand.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Course Introduction1:33
  Instructor Introduction1:18
  What is LinkedIn2:00
What is Professional Branding
  Why is Social Engagement so Important3:50
  Professional Branding Philosophies5:06
  LinkedIn Profile Branding2:14
  Networking to Build your Brand2:42
  Branding through your LinkedIn Posts3:22
  Building your Brand through Engagement2:54
  Branding through LinkedIn Messaging3:00
  Branding through LinkedIn Pages3:06
  Branding through LinkedIn Groups2:08
  Branding through LinkedIn Providing Services Pages3:20
  Branding using LinkedIn Creator Mode7:28
  Preparing to build your Brand on LinkedIn1:31
Professional Branding on LinkedIn
  Branding through your LinkedIn Profile14:30
  Branding using your LinkedIn Providing Services page7:54
  Social Listening5:00
  Curate or Create Content for LinkedIn7:52
  Posting on LinkedIn14:32
  Social Engagement on LinkedIn14:46
  Branding through LinkedIn Messaging4:02
  Branding while Connecting on LinkedIn6:16
  Engaging in LinkedIn Groups3:36
  Branding through LinkedIn pages7:51
  Introduction to Using LinkedIn Creator Mode15:12
  Measuring Brand Growth2:35
  Closing Remarks2:56
  Building a Professional Brand on LinkedIn2:32:52
  Slides: Building Your Brand on LinkedIn - 2022PDF
  Building Your Brand on LinkedIn - 2022 Glossary/IndexPDF
  Supporting Document: Building Your Brand on LinkedIn - 2022PDF