“It all starts with a Conversation”

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we engage on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging with on LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course, I give you the foundation needed to develop your professional brand on LinkedIn and show you how to measure how your brand is developing.

We look at the many different areas of LinkedIn and the related activities you can use to grow your professional brand.