Successful sales professionals use testimonials to sell.  It is more persuasive when someone other than you states the results you produce for your customers.  These customer letters that document the results you produce  make your selling much easier and shorten your sales cycle.

Yet asking for testimonial letters is often futile for sales professionals.  Either they don’t ask for them or when they do ask, the letters they get are useless for selling.  This program will show you how to get useful testimonial letters that will help you sell. You will learn what to include in a  letter that proves to prospects that you can deliver results after they buy from you.

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results.  You will learn how to write testimonial letters that are useful for selling and that prove the claims you make to prospects. 

Learning Objectives
  • Discover what makes testimonial letters so powerful for selling
  • Identify the components of a good testimonial letter
  • Recognize the right way to get a testimonial letter that is useful for selling
  • Discover the information you need to gather to write an effective testimonial
  • Explore ways to improve your testimonials 
Last updated/reviewed: March 13, 2024

Included In Certifications

This course is included in the following Certification Programs:

17 CoursesEnterprise Selling Certification

  1. Sales Territory Management
  2. Selling Strategy: Before Prospect Contact Part 1 - Strategy Decisions
  3. Selling Strategy: Before Prospect Contact Part 2 - Selling From Strength
  4. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
  5. Selling Strategy: Before Prospect Contact Part 4 - How to Get the Meeting: Telephone Selling
  6. Rapport and Persuasion to Sell More and Shorten Your Sales Cycle
  7. Questions that Sell - The Simple A B C D Process
  8. Laser Listening: The Skill to Increase Business
  9. Power Persuasion Strategies: Influence a Customer to Buy
  10. Negotiating and Sales: Strategies and Skills to Close More Business
  11. The Sales Call Part 1: Preparation
  12. The Sales Call Part 2: Conduct a Successful Sales Call
  13. The Sales Call Part 3: Present and Reduce Objections
  14. After the Sale Part 1 - Create Satisfied Customers
  15. After the Sale Part 2 - Compelling Email Communication
  16. After the Sale Part 3 - Demonstrate Value
  17. After the Sale Part 4 - Effective Testimonials
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to After the Sale Part 4 - Effective Testimonials00:59
  Make Selling Easier6:41
  What is important5:30
  What is a good testimonial?4:18
  After the Sale Part 4 - Effective Testimonials17:27
  Slides: After the Sale Part 4 - Effective TestimonialsPDF
  After the Sale Part 4 - Effective Testimonials Glossary/IndexPDF