Effective customer communication is essential to retain your business.  Email is an efficient way to communicate with your customers.  Even though email is efficient, it does have its drawbacks that make it a challenging selling tool.  Learn to avoid the drawbacks inherent in communicating via email.  You can use different communication strategies for email to ensure that your customers are more likely to read your email.

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results.  You will learn strategies to effectively communicate with customers using email to achieve your sales objectives.

Learning Objectives
  • Discover how to write an email that the reader is more likely to open
  • Identify the components of a compelling email
  • Recognize ways to help a customer take action on an email
  • Discover ways to make your email more readable
  • Discover the challenges of using email to communicate
Last updated/reviewed: August 28, 2023

Included In Certifications

This course is included in the following Certification Programs:

17 CoursesEnterprise Selling Certification

  1. Sales Territory Management
  2. Selling Strategy: Before Prospect Contact Part 1 - Strategy Decisions
  3. Selling Strategy: Before Prospect Contact Part 2 - Selling From Strength
  4. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
  5. Selling Strategy: Before Prospect Contact Part 4 - How to Get the Meeting: Telephone Selling
  6. Rapport and Persuasion to Sell More and Shorten Your Sales Cycle
  7. Questions that Sell - The Simple A B C D Process
  8. Laser Listening: The Skill to Increase Business
  9. Power Persuasion Strategies: Influence a Customer to Buy
  10. Negotiating and Sales: Strategies and Skills to Close More Business
  11. The Sales Call Part 1: Preparation
  12. The Sales Call Part 2: Conduct a Successful Sales Call
  13. The Sales Call Part 3: Present and Reduce Objections
  14. After the Sale Part 1 - Create Satisfied Customers
  15. After the Sale Part 2 - Compelling Email Communication
  16. After the Sale Part 3 - Demonstrate Value
  17. After the Sale Part 4 - Effective Testimonials
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to After the Sales Part 21:03
  Communication Challenge3:23
  Keep it short & interesting3:28
  After the Sale Part 2 - Compelling Email Communication8:57
  Slides: After the Sale Part 2 - Compelling Email CommunicationPDF
  After the Sale Part 2 - Compelling Email Communication Glossary/IndexPDF