The work in Enterprise Sales continues after the sale.  You must avoid creating buyer’s remorse. You make it easier to work with your customer when you avoid creating buyer’s remorse.  It is your job as a sales professional to set expectations for how to work with your customers and what to expect when working with them.  You can build a stronger relationship with your customer and get to know more people at your customer’s business.  Look for ways to make your customer’s work easier and you will create a satisfied customer. 

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results.  You will learn strategies to create satisfied customers who avoid buyer’s remorse. 

Learning Objectives
  • Discover how to keep the promises you made and avoid creating buyer’s remorse
  • Identify the clues that monitoring your sales gives you
  • Recognize ways to keep your customer satisfied
  • Discover the best way to get a referral


Last updated/reviewed: August 24, 2023

Included In Certifications

This course is included in the following Certification Programs:

17 CoursesEnterprise Selling Certification

  1. Sales Territory Management
  2. Selling Strategy: Before Prospect Contact Part 1 - Strategy Decisions
  3. Selling Strategy: Before Prospect Contact Part 2 - Selling From Strength
  4. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
  5. Selling Strategy: Before Prospect Contact Part 4 - How to Get the Meeting: Telephone Selling
  6. Rapport and Persuasion to Sell More and Shorten Your Sales Cycle
  7. Questions that Sell - The Simple A B C D Process
  8. Laser Listening: The Skill to Increase Business
  9. Power Persuasion Strategies: Influence a Customer to Buy
  10. Negotiating and Sales: Strategies and Skills to Close More Business
  11. The Sales Call Part 1: Preparation
  12. The Sales Call Part 2: Conduct a Successful Sales Call
  13. The Sales Call Part 3: Present and Reduce Objections
  14. After the Sale Part 1 - Create Satisfied Customers
  15. After the Sale Part 2 - Compelling Email Communication
  16. After the Sale Part 3 - Demonstrate Value
  17. After the Sale Part 4 - Effective Testimonials
Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to After the Sale Part 1 - Create Satisfied Customers00:48
  Outline: Selling Strategy-After the Sale6:12
  Assess Your Vulnerability3:19
  After the Sale Part 1 - Create Satisfied Customers 10:19
  Slides: After the Sale Part 1 - Create Satisfied CustomersPDF
  After the Sale Part 1 - Create Satisfied Customers Glossary/IndexPDF