Educational Webinar
Niche Marketing for Your Accounting Practice: Turbocharge Your Firm Specialty with Benchmarking
THIS EVENT IS IN THE PAST
2020-02-27
until
12:00 PM PST
Duration: 1 hour
Webinar Highlights
In a profession where many CPAs and accountants operate as
generalists, specializing within a niche can provide a huge competitive
advantage. Many firms have realized that the more focused their
practices become, the more their practices grow. Plus, clients and
prospects will travel further, wait longer, and also pay higher fees to work
with a specialist.
In this webinar, Andrew Schwartz CPA will share how he generates meaningful industry specific benchmarking information to help clients and prospects within his niche better understand how their businesses are doing. Many webinar attendees will leave the session with a new excitement to commit to a niche and will realize how easy it is to turbocharge their specialty by benchmarking.
Learning Session
- Free CPE
- Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
- Expert-instructor-led learning with live Q&A
- Based on a great course on Illumeo
Speakers
Andrew Schwartz, CPA Partner, Schwartz & Schwartz PC
Andrew D. Schwartz, C.P.A., is founder and managing partner of Schwartz & Schwartz, PC, in Woburn, MA. Since 1993, Andrew has provided tax, practice management, and basic financial planning services to healthcare professionals and their practices. Andrew is also the founder of The MDTAXES Network, a national association of CPAs that specialize in the healthcare profession.
Andrew is a frequent speaker at national and area conferences (including the Yankee Dental Congress and the 2012 National Audiology Conference), medical and dental schools, and community events. He was a regular contributor to QuantiaMD’s website for medical professionals as their “Ask the Expert” columnist for tax and financial advice.
Jennifer Robbins, Webinar Manager, Illumeo
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 300 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.
Objectives
After attending this event you will be able to:- Recognize how specializing within a niche is preferable in today’s competitive business environment
- Discover easy and efficient ways to benchmark
- Learn from real-life benchmarking examples created by Andrew for his niche client base
- Identify four categories of benchmarking data
Continuing Education Information
Certified Public Accountant
Continuing Ed Credit: 1 CPE CreditsField of Study:
Communications & Marketing
CPE Delivery Method: Group-Internet
Program Location: Online
Chartered Accountant (IES7 CPD)
Continuing Ed Credit: 1 HoursField of Study:
Communications & Marketing
CPE Delivery Method: Group-Internet
Program Location: Online
Certified Management Accountant
Continuing Ed Credit: 1 CPE CreditsField of Study:
Communications & Marketing
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Certified Internal Auditor
Continuing Ed Credit: 1 CPE CreditsField of Study:
Specialized industry areas such as banking and others
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Certification in Risk Management Assurance
Continuing Ed Credit: 1 CPE CreditsField of Study:
Other activities contributing to professional competence
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
