Educational Webinar
The Economics of Taylor Swift
Webinar Highlights
In April 2024, Forbes placed Taylor Swift on its Celebrity Billionaires list for the first time, estimating her wealth at $1.1 billion. In 2023, Swift’s “Era’s” tour had estimated revenue of $900 million from tickets and $130 million from merchandise.
These are not isolated events but are the result of Swift’s disciplined approach over many years to develop revenue generating assets and upend entertainment industry norms by reducing the financial role of intermediaries.
The webcast will first explore the types of rights that determine ownership and revenues, and then discuss how royalties are collected and paid. We will then examine the business valuation of music catalogs. Finally, we will discuss how Swift’s understanding of the key revenue drivers in the music industry has helped her to generate immense wealth and set her up to provide multiple profitable revenue streams in the future.
Learning Session
- Non-sponsored events mean you never listen to a 3rd party sales pitch – it’s all just great education
- Expert-instructor-led learning with live Q&A
- Based on a great course on Illumeo
Speakers
Tom Coghlan, Co-founder, CPE University, LLC
Thomas Coghlan, CMA is the co-founder of CPE University, LLC, (www.thecpeuniversity.com) a Philadelphia-based accounting and finance education firm that develops and facilitates training in ethics, product costing and variance analysis, financial statement analysis, performance management, analytics, budgeting and forecasting, and internal control.
Tom is one of the top Certified Managerial Accountant (CMA) exam instructors in North America, having helped thousands of CMA candidates prepare for the exam since 2004. Throughout his career, Tom has worked at the intersection of accounting and finance, education, technology, consulting, and decision making.
Jennifer Robbins, Webinar Manager, Illumeo
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 300 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.
Objectives
- Review the two types of music copyrights - master rights and publishing rights.
- Discuss types of music royalties and how they are collected and paid.
- Explain how a music catalog is valued.
- Examine the revenue-generating potential of Taylor Swift’s music catalog, and why it was sold for over $300 million.
- Explore the innovative ways that Taylor Swift has successfully challenged long-standing business and financial practices in the music and film industries.
- Discuss how Swift approaches potential deals, and how her due diligence of a crypto-currency opportunity kept her out of a $5 billion class-action lawsuit
Continuing Education Information
