Educational Webinar
Disruptive Innovation: The Cause of Business Breakthroughs
Webinar Highlights
For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed.
Unfortunately, the theory has been frequently misunderstood and widely misapplied. Often disruptive innovation is used to portray a new business strategy, marketing initiative, product or service offering that is in fact not innovative at all.
Successful disruptive innovations transform expensive or highly sophisticated products or services into mainstream products and services that are affordable and accessible to a large and broad population.
Topics Covered:
- The webcast will first discuss the concept of stickiness, and why it is critical to disruptive innovation. We will then define the two forms of innovation - sustaining and disruptive - and discuss their differences and similarities.
- This webcast will then explore why businesses that innovate maximize their opportunity for long-term success. Finally, we will review several examples of disruptive innovation and the qualities that help disruptions first succeed and then endure in the marketplace.
Learning Session
- Non-sponsored events mean you never listen to a 3rd party sales pitch – it’s all just great education
- Expert-instructor-led learning with live Q&A
- Based on a great course on Illumeo
Speakers
Tom Coghlan, Co-founder, CPE University, LLC
Thomas Coghlan, CMA is the co-founder of CPE University, LLC, (www.thecpeuniversity.com) a Philadelphia-based accounting and finance education firm that develops and facilitates training in ethics, product costing and variance analysis, financial statement analysis, performance management, analytics, budgeting and forecasting, and internal control.
Tom is one of the top Certified Managerial Accountant (CMA) exam instructors in North America, having helped thousands of CMA candidates prepare for the exam since 2004. Throughout his career, Tom has worked at the intersection of accounting and finance, education, technology, consulting, and decision making.
Jennifer Robbins, Webinar Manager, Illumeo
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 300 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.
Objectives
After attending this event you will be able to:- Define stickiness, innovation, sustaining innovation, and disruptive innovation.
- Review Malcolm Gladwell’s “The Stickiness Factor” and how it can be applied to innovation.
- Introduce the theory of disruptive innovation, and its academic underpinnings.
- Develop an understanding of the differences between sustaining and disruptive innovation, and discuss why firms need to focus on one.
- Discuss maxims of disruptive innovation, and why some disruptive attempts success and why many fail.
Continuing Education Information
