3 CPE This course is instrumental in bringing finance and accounting managers to a higher level of strategic understanding of the business, as well as getting board members to more successfully interact with their peers (most notably the CFO!).
If you are in finance and accounting…. Would you like to become a finance business partner that brings value to the company? Someone that the executives of the company invite into strategic initiatives to support as well as challenge the business. Someone that sees the bigger picture. Someone that the CFO trusts to take care of things. The Finance Business Partner is expected to act as a co-pilot of the business; sitting beside them and pointing out opportunities, dangers or possible shortcuts. Providing valuable information at the right time, enabling the business to make the right decisions.
If you are a board member…. Would you like to maximize your impact in driving change in the organization? Someone that gets the deals approved that they bring to the executive table. Someone that receives the budget that is needed to pursue opportunities. Speaking the language of the CFO is crucial in order to get the buy-in for your vision! Translating strategic plans into actions that move the needle on the key financial metrics.
This course connects business strategy and financial performance. It provides tools for finance and accounting professionals, as well as board members, to branch out into adjacent fields, leverage their financial and business acumen to achieve business impact, while at the same time acting as the voice of reason and objectivity in strategic discussions.
“What the CFO wants you to know” is built around four key segments:
- Value creation
- Mergers and acquisitions
- International business
- Bringing financial rigor to strategy
Each segment covers a wide variety of topics, to ensure that you see all the pieces of the puzzle, and learn how to put it together. For example, in the mergers and acquisitions segment, we cover:
- The reasons for doing a deal
- The difference between a sale of assets versus a sale of equity
- How to account for business combinations
- Consolidated financial statements and non-controlling interest
- Measuring deal success or failure
- Goodwill impairment examples
- Best practices for the due diligence
- EPS accretion and dilution
The course includes many real life “big name company” examples to make each topic interesting and understandable, and ensure that during your next strategy meeting you can relate these concepts to what actually goes on right now in the outside business world.
Course Key Concept: Bench marking, Business partnering, Consolidation, Due diligence, Economic value added, EVA, IFRS, IPO, Initial Public Offering, Key performance indicators, Liquidity, Market capitalization, Mergers and acquisitions, ROIC, Solvency, Strategic thinking, Strategy, SWOT.
Learning Objectives
- Explore key financial metrics that measure value creation.
- Identify accounting, financial, and strategic variables in mergers and acquisitions.
- Discover the similarities and differences between the US GAAP and IFRS accounting standards.
- Recognize the main contributions finance can make in bringing rigor to the strategy process.
Last updated/reviewed: August 18, 2023
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159 Reviews (720 ratings)
Reviews
Anonymous
()
very insightful course that goes over key metrics in analyzing a business. the real world examples are very helpful in painting a picture to understand the importance of these formulas/metrics.
Anonymous
(Financial Analyst)
This was a very good refresher on important concepts to remember as a Finance employee in a corporation. I especially appreciated the application to various real-life companies with screenshots from their Financial Statements. More than other courses, it just seemed like the application to the real world was very well done in this course.
Anonymous
(CFO)
This was an excellent course and highly recommend it for both financial and non-financial professionals. It was organized in a logical manner and the instructor's presentation pace was brisk and focused. As a financial professional, it was an opportunity to review how key financial concepts and tools tie into running a business.
Anonymous
(Accountant)
The instructor was great - very engaging
Neal Stiles
(Accounting & Finance Guy at Contractor)
A stellar presentation. Phillip de Vroe delivers an entertaining, clear and simplistic approach to make financial concepts very informative. His discussion on "what is an IPO" is second to none and rather humorous. A great refresher course or perfect for someone new to the concepts - just a well done course.
Carter Tate
( at JB Hunt Transportation)
This course provides a strong overview of key financial management concepts going beyond traditional accounting topics covered in CPE courses, which I found particularly useful as a financial analyst for a public company. Nice to have technical info from something unrelated to audit for once!
Sarah Berkel
(Senior Accountant at Charter Communications)
I love how this instructor presents material! I find his courses entertaining and easy to pay attention to. They're straightforward with effective graphics. He varies his tone enough to keep your attention, and even throws in some little jokes to bring a chuckle every now and then.
Anonymous
()
The lecture illustrates the concepts by using a lot of real life examples to provide a deeper insight that helps understand those concepts in a broader perspective. In addition, the lecture is very organized and easy to follow. Thank you so much for offering such a wonderful lecture!
John Nguyen
(Director, Technical Accounting at Stryker)
Great primer on what the CFO is focused on and helps accountants focus on metrics and other items (ratios, KPIs, measures) that they may not normally focus on. This helps the accountant take the numbers being calculated and use those to better understand the health of a company.
Anonymous
(Consultant)
This course was broad in scope, with very little connection from one topic to the next.
In addition, while the instructor was knowledgeable, he didn't attempt to make
much connection between the course and the topics usefulness to his intended audience.
Anonymous
(Accountant)
This course provided details behind common finance terms and situations. It was helpful to get a broad overview as well as real-life examples. Even if you don't personally calculate these metrics, it helps to have a general understanding of the concepts.
Anonymous
(Consultant)
I enjoyed the IPO section, in particular the slide "The long road to the IPO", which gave a difinition for all the rounds, from initial friends and family round to subsequent rounds. The 10 valuable due diligence tips were also helpful.
Ryan O'Donnell
( at Maiden Holdings, Ltd)
Honestly this was a great course. I am currently taking the CFA exam, and this material was highly relevant and informative. Would highly recommend this course as an introductory course for those interested in becoming a CFO one day.
Anonymous
(Accounting Manager)
Great course for understanding how to read a balance sheet from a finance perspective. It teaches the importance of metrics (ROA, ROE, etc.). It was also great for teaching other important analyses such as SWOT, benchmarking, etc.
Anonymous
(controller)
very good course and well presented in an interesting way. some good real world examples of the various topics are covered and discussed to show briefly that the concepts are important for investors and company management
Addison Webster
( at HOJ Management Co.)
As a CFO, this course helped me focus on some valuable tools like SWOT analysis and key performance indicators. It was a good review. I also enjoyed the refresher course on IPO's and other methods for raising capital
Anonymous
(Accountant)
A lot of content in this course. Some was not applicable in my current role, but still helpful for broad knowledge. I really enjoyed the case studies and real world examples used to explain the different concepts.
Lawrence DeParis
(Founder & CEO at C-Level Solutions LLC)
Terrific course, packed with an array of well-presented and clearly explained finance, accounting and strategy concepts. One of the best courses I have taken on Illumeo. Will be taking others from this instructor!
Anonymous
()
This course was very thorough and hit all the most important concepts needed to evaluate the health of a business and transactions that a business may want to undertake to improve its prospects. Great presentation!
Lori Kulp
( at HRP Hitesh CPA)
Excellent class covering whats really important financially to a company's basic financial health. It explains the relationships of the various ratios and what and how these are determined and how to improve them.
Christopher Hole
(Director of Internal Audit at Roseburg Forest Products)
Wow, lots of info covered in just 3 hours. Thank goodness the presenter is clear and concise. If anything, I wish the slides contained more the voice over content. They aren't very useful without the context.
Diane Ewen
(Owner at Sapling Accounting Services LLC)
I liked the short clip videos and having the slides to follow along. The review quiz was helpful. The exam was thoughtful and not just read and rote, I had to incorporate the material and analyze the outcome.
Anonymous
(VP of Finance)
The course is very informative and delivered at at good pace. The Instructor explained finance concepts using effective analogies and real world examples, which kept me interested throughout the course.
Kristen Lanham
( at ThriveDX)
This course was very difficult and the questions were confusing. I have never had to take a CPE credit exam so many times. Overall good information, but not in a format I could easily understand.
Anonymous
(CFO)
There is a lot of information in this course! As a CFO of a non-profit, there are a lot of measures here that I don't use, but I can see the value for a for-profit CFO (or aspiring for-profit CFO).
Anonymous
(VP, Accounting)
This was a great course on what types of metrics that CFO's look at when evaluating a company. It spoke to the path to an IPO and various topics related to financial ratios which was interesting.
Julie Bishop
( at McAfee)
Yahoo info on sale date was off. I worked there and was involved. VZ announced in July 2016 of intent to purchase Yahoo and we were sold to VZ in June of 2017. Should update the slide and course.
Anonymous
(None)
Interesting course but a little confusing. As a Controller who has worked directly for multple CFOs, while some of this seemed correct and applicable, other aspects didn't seem that important.
Michael Izzo
(Accounting Manager at Stream.io, INC.)
Very engaging course - a great exercise to brush up on everything an accountant would need to be proficient at to get a big picture finance perspective on strategy and operations of a firm.
Anonymous
()
The instructor was a great presenter and did a great job of making it all interesting. There's a lot of information and the main topics are a bit disjointed but pretty moot at end of day.
Derek Ettinger
( at GP Fund Solutions, LLC)
This instructor was superb. Not only did he select some important concepts to discuss, but he incorporated real-world examples to help reinforce the material. Highly recommend this course.
Premugh Bose Evans Dicruz
(Accounting Manager at Alshaya Group, Kuwait)
It is an excellent course that covered many useful financial tools like ROC, ROIC, ROA, Initial Public offering, SWOT Analysis, significant differences between the US GAAP and IFRS, etc.
Chris Hanvy
(Corporate Controller at ChanceLight)
Often the CFO is focused on economic factors vs bookkeeping/accounting issues and these are good reminders of key terms and concepts that he/she may be focused on. Great content!
Anonymous
()
The speaker provided clear examples and calculations to help illuminate the concepts. The subjects discussed covered some important areas for the CFO to know and communicate.
Mason Winnie
(Private Equity Accountant at DLC Group)
Course was very informative. A little tougher than most the courses that I have done on here but the information is very useful for those who work on larger clients or IPOs.
Anonymous
(Accountant)
A lot of this is review and looking at these issues from a high level. It was interesting and a good refresher, but not a lot new from business courses I have taken before.
Anonymous
(ACM Accountant)
The presentation was very well put together with good examples. It had both real life examples and entertaining fictional expamples that helped explain the concepts well.
Brett Walker
( at WANRack, LLC)
Ire ally enjoyed learning abut Key Performanace Indicators and Financial Statement ratios and indicators of success. These things are foreign to me in my accounting job.
Anonymous
(Senior Accountant)
Great high level overview of CFO's needs and wants. Some of the terminology may have been incorrect (i.e. Presenting Consolidated statements as a single entity).
Anonymous
()
This course was a great foundation in some basic areas and provided very interesting depth on SWOT and IPO dynamics. I found the course informative and helpful.
Donny Agustiady
(Finance Manager at Amazon)
The title is misleading, I thought the instructor was going to talk more about the concern of the CFO in running the organization, new technology adoption etc.
Anonymous
(Director)
The course was very good. The speaker was very good. He provided a lot of inputs and valuable insights. The material was well organized and well structured.
Peter Dovey
(Assistant Controller at DLC Group)
I felt this was a tough course, fairly technical but some good insights. Very important to pay close attention to the lecture to get all points to pass exam
Anonymous
(VP of Finance and Accounting)
Really solid overview of what a CFO should be focused on and thinking about as they work on the strategy to help drive and create value for the business.
Anonymous
(Controller)
There was a lot of content in this course which made it a bit overwhelming to view all at once. Would be helpful to have a deeper dive on select areas.
Anonymous
(Assistant Controller)
This is an excellent course! The instructor has done a very good job on SWOT analysis and explaining the difference between solvency and liquidity.
Anonymous
(Controller)
I liked this course, although less relevant to someone working for a non-public company. Even still, these are highly important concepts to a CPA
Julianna Joiner
(Associate at SCA)
Great course that really helps you understand the ins and outs of a business from different party's perspectives. I enjoyed it and learned a ton.
Anonymous
(Compass Consultant)
This course was a helpful overview of the basic financial concepts that one will encounter when working as a finance professional or executive.
Julia Kramer
(Financial Behavior and Leadership Consul.. at Signature Financial Planning)
I really enjoyed this course. The graphics were fun, the information useful and the instructors knowledge and interest in the teaching clear.
Maya Walker
(Global Controller at Fourth Enterprises)
I really enjoyed this course, especially the section on the differences between US GAAP and IFRS; that was a very helpful high-level overview!
Jeff Pedersen
(Senior Manager, Finance at Stryker)
The course seemed more like a combination of topics from other courses than a cohesive training. Also, I was expecting more examples/stories.
Anonymous
(Director, Governance)
As always, the financial storyteller makes these topics interesting and has a great approach to making these on demand classes entertaining.
Anonymous
(Controller)
There is a lot of good information in this presentation. We just went through a merger and I really liked the section on due diligence.
Anonymous
(MacAllister Machinery)
This was like a 3-hr cliff notes course for a Finance MBA. It touched on a lot of topics and serves as a good review for a CPE session.
Anonymous
(Finance Consultant)
This course was challenging in all the right ways to drive growth on key financial metrics. I will watch a second time when time allows.
Anonymous
(Accountant)
The Course was very engaging and provided great examples of real life. The instructor is very enthusiastic and content is to the point.
Anonymous
(Treasury Manager)
Very challenging course and a great tool to expand the knowledge of what it means and what you need to know in a leadership position.
Diana Carter
(NTX Area Accounting Managaer at Rogers Group, Inc.)
There should be a handout which can be referred to with more information that assists with the exam. This took longer than 3 hours.
Anonymous
()
I like how the "Storyteller" presents subjects. He makes them very easy to understand with examples/walk throughs of the concepts.
Anonymous
(Owner)
Great course study in terms of 'need to know' financial concepts. Presentation a bit too lengthy but still effective and useful
Anonymous
(ESG Process & Controls Manager)
This course was really insightful and included many of the topics that are key to excelling in a Finance org. Great course!
Kristi Jensen
(Director Finance at Herman Miller,Inc.)
Good summary of how to analyze a company and all of the things a CFO has to deal with besides the basic accounting rule.
Anonymous
()
What I like the most, the course provide a nice overview of each topic and provide a general understanding of the topic.
James Aglikin
(Senior Consultant at Northern Trust)
MBA level course that teaches students how to think like a CFO and understand the broader picture of financial reporting.
Sergey Bulychev
(Internal Auditor at CPC)
On the test I had to suffer a little, but in general everything is ok. Intersting material. In general, you need to think
Kylie Roeberg
( at Embark)
This course covers a lot of important topics regarding high level financial analysis, presented in an engaging manner.
Jeffrey Looby
(Corporate Development at Gordon Brothers Group, LLC)
"CPE course 'What the CFO Wants You to Know' is informative and practical for finance professionals. Highly recommend!"
Anonymous
()
This was a great overview of the role of the CFO and what your CFO should be teaching. I really enjoyed this class.
Anonymous
(n/a)
Practical overview of basic, yet high-level finance and accounting concepts. Presented in a well organized fashion.
Anonymous
()
There was a lot going on in the slides and semi hard to follow. However, it did cover quite a bit of good material.
Mark Eastman
(Accountant at Self)
a Broad mix of topics - found the items related to external businesses more interesting than the accounting topics
Anonymous
(Controller)
Pretty good range of topics discussed and easy to follow explanations. Style of the slides may be a little dated.
Anonymous
(CFO)
Good high level review of M&A, SWOT and solvency. Not too detailed but gives some good examples in the M&A area.
Anonymous
(Regional Controller)
This course was very good but also very long. Overall content was good and leader was interesting and insightful.
Anonymous
()
This covers alot of topics. It's very high level but generally a good brush up. I think it could dive deeper.
Timothy Goodrich
(Vice President at BentallGreenOak)
This was a great course. There was definitely a lot of information I will take and use in my day to day work.
Anonymous
(CEO & Co..)
Liked the broad scope of this session, I will suggest it to my entrepreneurial clients that need this intel
Anonymous
(Consultant)
Great breakdown of analyses used in actually running a business. Good information for an external auditor.
Mandy Wong
(VP, Corporate Controller at Mammoth Biosciences, Inc.)
The instructor makes the presentation more fun with his pictures and using metaphors to explain a concept
Caroline Simon-michel
( at NA)
Clear, well paced and enjoyable. It was a good review of key financial concepts with great story telling.
Anonymous
()
This course provide very good insight about basic concepts about Market capitalization and SWOT analysis.
Anonymous
(Senior Accountant)
Great course! Heavy on the finance and analysis piece of things which accountants often don't get to see.
Inna Shmukler
(Controller at Fornetix LLC)
Long course, but lots of valuable information. Complex concepts are very well explained and illustrated.
Anonymous
(Vice President)
I think this was a very insightful course showcasing important qualities and aspects to learn for a CFO.
Caroline Haselden
( at WithersRavenel)
Really enjoyed the presentation and the way the concepts were explained. I found it very easy to follow.
Anonymous
(Finance Director)
Liked clarity of information and the material were good for reference and day to day use in some areas.
scott pierce
(CFO at Front Burner Brands)
dQEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEQ
Anonymous
(Accounting Manager)
I liked this course. It covered a wide variety of topics that I will think will be easy to remember.
Kimberly Martin
(SR HR Manager at Dentsply Sirona)
I like to read the slides and study at my own pace. Tough to do with this deck. material is good.
Gina Alexander
(CFO at Non-hospital based healthcare company)
Liked the flow of the information. Explanations were understable and the examples were helpful.
Anonymous
()
the author kept this interesting and relevant while still covering a lot of different material.
Anonymous
(Manager)
Good course, learned a lot. Informative and good explanations were provided for the material.
Anonymous
(CPA)
The course was easy to follow. It covered a great deal of material, but summarized it well.
Anonymous
()
Very difficult course with lots of detailed information, though overall presented very well.
jonathan reda
(Finance Manager at Cisco Systems Inc.- FCRM)
Great refresher and will plan to take again. Learning plan was well developed and helpful.
Lorelle Fritsch
(Sr. Manager, Finance at World Kinect Energy Services)
Interesting course, well designed. It was a good review of some basic accounting topics.
Anonymous
()
While I found much of the material useful, it seemed to be an odd assortment of topics.
Sulaiman Onibudo
(Sr. mgr. Finance at Coca-Cola)
very short and to the point yet impactful. I definitely learned and enjoyed this course.
Anonymous
(-)
I like the overarching subject matter of the course and especially the sections on SWOT
Anonymous
(auditor)
A lot of stuff to learn. i find swot analysis to be little challenging to understand.
Anonymous
(CFO)
Terrific course that provides a good overview as to what the CFO wants you to know.
Anonymous
(Accountant)
thank you. the couse is very informative and easy to digest, learned a lot from it.
Matt Watkins
(Finance Director at United Way of West Alabama)
Course included a ton of useful information for beginners and intermediate learners.
Anonymous
(-)
This was a great overview of key financials concepts. Thanks for a great course.
Anonymous
(Transaction Advisory)
Great overview of a more inside look at KPI's and other business decision drivers.
Anonymous
(Project Manager)
This was a little rough - the questions were not easily understandable on the exam
Sam Grosoff
(Associate at RSM)
I really enjoyed learning about what CFO's look for and want us to know the most.
Anonymous
(Principal)
instructor did a good job of covering these topics and providing relevant examples
Syed Kazmi
(Controller at Encompass Capital Advisors LLC)
Difficult subject needs more explanation and examples for students to understand.
Denise Cutrone
( at Denise Cutrone Advisors)
Great examples to help you understand and great to listen too; kept me interested
Anonymous
(CPA)
lots of info an examples. final quiz was hard and would like to review answers.
Anonymous
()
The presenter is engaging. There is a lot of information in this presentation.
Anonymous
()
interesting class, the material are diverse and covers a wide range of finance.
Anonymous
()
Comprehensive review of MBA / Acct topics relevant. Q&A after was simplistic.
Jason McGill
(Practice Manager at The ASP Team)
Audio quality varies throughout the program. Otherwise, decent presentation.
Anonymous
()
This was a helpful course. Thank you for providing the slides as a resource.
Anonymous
()
Great course. A lot covered but good overview of a lot of subjects. Thanks
Anonymous
(Accountant)
Great course, clear and concise, would recommend others to take this course
Anonymous
(Close & Consolidations Senior Manage..)
great course i really thought it was helpful to see the different metrics
Benjamin Benson
(Director of strategy at Agilysys)
Very good course and instruction. Easy to follow and digest key takeaways.
Jeff Spillane
( at Anslow Bryant Construction)
a LOT OF INFORMATION IN A THREE HOUR COURSE, BUT GOOD OVERVIEW OF TOPICS.
Anonymous
(VP Finance and Accounting)
informative but fast,..... . ......stop making me fill this box out
Bonnie Tomei
(CFO at Spectra7)
Great use of examples and great learning! Both pragmatic and insightful.
Anonymous
()
Very easy to understand. Excellent information. Thank you so much Philip
Anonymous
(Financial Controls & Compliance ..)
Great variety of content. Enjoyed all of the deep dives into the topics.
Anonymous
(VP of Accounting)
Very nice way of understanding financial metrics at a very high level
Anonymous
()
Great course, but slides could use some cleaning up some are not clear.
Anonymous
(Senior Accountant)
I would recommend this course to any CPA working on their CPE credits.
Richard Thompson
(Senior Accountant at Charter Communications)
Course offered a good primer on analysis for merger and acquisitions.
Anonymous
(Controller)
This is awesome. I will definetelly be taking more course from Philip
Scott Anderton
(CFO at HCA)
Great storyteller and an in depth refresher for me as a seasoned CFO
Anonymous
(Accountant)
to long, could be more sintetic; it seems to be boring at some time.
Anonymous
(Chief Financial Officer)
Very detailed review on many topics - good presentation, very long.
Lloyd Hughes
( at Lloyd Hughes CPA)
Well presented, easy to follow, not dull. Informative and relevant.
Anonymous
()
Excellent course, explained complex topics in introductory fashion.
Anonymous
(Managing Director)
This course is a good summary of What the CFO wants you know about.
Anonymous
(Controller)
I found the content of this course to be relevant and informative.
Anonymous
()
Great presentation with consice information effectively presented.
Erica Claudin
(Director, Financial Reporting at Charter Communications)
I liked the content of this course. Found it relevant and useful.
Thavindra Ekanayake
( at SRR)
What The CFO Wants You To Know!- None to mention. Great course.
Anonymous
(Consultant)
Good course with helpful examples and a challenging final exam.
Anonymous
()
Very in depth education about financials as well as strategy!
Anonymous
()
Great course! Very helpful for learning the insights of a CFO
Anonymous
(Director of Finance)
This one is tough and complex, but worth it. pay attention,
Anonymous
()
Thank you! There is a lot of info but it is well organized.
Anonymous
()
Class was informative, powerpoint was helpful for reference.
Anonymous
(Director)
nopenopenopenopenopenopenopenopenopenopenopenopenopenopenope
Richard Mobley
( at na)
Thanks for the Clever and engaging audio/video presentation.
Anonymous
(Managing Director)
This course is very useful to get basic knowledge as a CFO.
Brian Meister
(- at International Hillel)
A lot of content packed in. very useful in the workplace.
Anonymous
(Consultant)
Some tough material that I haven’t reviewed in a while.
Cheyenne Tucker
(Staff Accountant at Zeiter CPA)
that was hard but good, informative, helpful, insightful
Russell Burr
(FA at AAA of Western and Central NY)
Good. This should be a course that we all have to take.
Robert Read
( at Thompson Law LLP)
Great course. I really like the real world examples.
Anonymous
(Consultant)
Challenging course but worth it! As I learned a lot!
DEBORAH CAYLOR
(Accounting Manager at self)
good instructor clear guidance wish this was meatier
Anonymous
(Director)
Good course that covers quite a few useful topics.
Anonymous
()
A lot of great information in this course. Thanks!
Prerequisites
Course Complexity: Intermediate
No advance preparation or prerequisites are required for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA
95113
Contact:
For more information regarding this course, including complaint and
cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to
.
Philip de VroeFinance Storyteller
About Illumeo
Platform
Resources
Contact Us
- Email: info@illumeo.com
- Phone: 408-400-3993
- Adress: 1608 W Campbell
- Av #221, Campbell, CA 95008
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