Evaluating or determining the value of assets is a key business issue. This is especially important in considering an investment in a start-up or early stage company by a Venture Capitalist (VC), Angel, or Private Equity investor, as well as for entrepreneurs seeking capital - outside funding. Venture capital is typically exchanged for ownership in the enterprise, and the key to the structure of the deal is the valuation of the entrepreneur’s business.

This course will provide an in-depth presentation of the Venture Capital Method used by investors and entrepreneurs to establish the terms for fundings. The course will cover topics such as:

  • Cash flow projection methods for early stage companies
  • The discount rate or required rate of return
  • Use these key parameters to apply the valuation method in a step-wise fashion
  • The concepts of pre-money and post-money value
  • Examine Refinements to the deal structure, stage financings and alternate types of securities

An example will show the calculations in detail. Practical negotiating points, a real-world perspective, are also included.

Intro Video Transcript

Valuation Analysis - Venture Capital Method By Peter Freeman Brought to you by Illumeo learning Hello, this is Peter Freeman, and I’ll be speaking to you on behalf of Illumeo learning. To discuss the Valuation Analysis Method for Venture Capital; Valuating and determining the value of an asset is a key business issue that comes up in a lot of different contacts. Now this is especially important in considering an investment in a start-up or an early stage company by a venture capitalist, angel investor or private equity investor. It’s also important for the entrepreneur seeking capital, the seller as well as the buyer and the investors. A venture capital is typically exchanged for an ownership in an enterprise, and the key to the structure, the deal, will include the valuation of the entrepreneur’s business. And this of course comes up when a successful new enterprise grows so that it does need outside capital where the firm and entrepreneur will seek funding from a venture capital in exchange for a partial ownership interest in a firm. So we’ll be examining those in quite a lot of detail throughout this course. So when negotiating the amount of ownership that’s received for the investment, a critical question is the value of the firm or the enterprise. And as you’ll see, this will drive in many ways the way that the transaction or the deal for the investment is structured, involving give and take between the two parties; the Investor and the company seeking funding, the entrepreneur. The Venture Capital Valuation Method • When a successful new enterprise grows so that it needs outside capital, the entrepreneur will often seek funding from a venture capital firm in exchange for partial ownership of the firm. • In negotiating the amount of ownership received for the investment, a critical question is the value of the firm or enterprise. So, looking at the question of value we will see: • This depends on the evaluation of the firm’s future prospects, stage of development, desired rate of return to the investor and other factors. So, we’ll be going over these step by step and in a fair amount of detail so that you can understand how the Venture Capital Valuation Method can be applied. So now I’m going to give you an overview of the topics that we’ll be covering in this course. I’m taking you through step by step: The Venture Capital Valuation Method Overview Apply valuation methods used by Venture Capital and other private investors to early stage companies – start-ups seeking funding. 1. The method requires two primary inputs – estimated future cash flows and an appropriate discount rate. So what we will see is that the future cash flows basically represent the anticipating economic benefits or the return to the investor that will be provided by the early stage company, the entrepreneur that’s seeking capital. That in turn will be combined with the appropriate discount rate or the investor’s desired rate of return and those are the two primary metrics or inputs that we’re going to be applying in this course to come up with the valuations for early stage companies. We’ll also be looking at: 2. Cash flow projection methods will be reviewed for early stage companies. Review this, as they will apply to entrepreneurial ventures or early stage companies. This is in many ways fairly similar to the same kind of methodology that’s used for valuations of other companies, both public and private. But you know, we will look at this in the particular setting for an early stage company or a start-up because it does present some differences that we want to take into consideration in the application of the valuation method that we’re going to be examining. So the next topic that we’re going to examine is: 3. The Discount rate or required rate of return will be thoroughly examined. The second of the two primary inputs that are applied in this Venture Capital Valuation Method, we will examine this very thoroughly because like the cash flow projections, it’s one of the fundamental inputs and is different in many respects from what you may be used to seeing in other kinds of valuation methods, particularly for public companies. It is in many ways similar as you’ll see it represents required or anticipated rate of return to investors but we do find again that it is somewhat different for early stage companies, and we’ll thoroughly examine this so that you can get a pretty solid understanding of how it can be applied for Venture Capital investments. 4. Using these key parameters, the valuation method can be applied in step-wise fashion Then by using these two key parameters, the cash flows and the discount rate will show how the valuation method can be applied. Taking it step by step to walk you through the process so that you can gain a very good understanding of how this can be applied. 5. The concepts of pre-money and post-money value are presented We’ll also present two other very important concepts the “pre-money and post-money” value for early stage companies. This is something you’ll see is very fundamental to Venture Capital Investments and these two concepts Pre-money and Post-money are ways in which the methodology is applied. So, we’ll present this so that you can see how this is an integral part of the Venture Capital Valuation Method. 6. An example will show the calculations in detail And because we will show an example of these calculations in detail so that you can see how it’s applied and examine it so that we so that we gain a real thorough understanding 7. Refinements to the deal structure are examined, stage financing and alternate types of securities And, after we work through the example in detail, we’re going to then turn to some refinements in the deal structure. In particular, stage financing and alternate types of securities. There are certainly opportunities to make refinements in the deal structures, not a case of one size fits all. These two examples, doing financing in stages or more than one phase, and to also look at some alternate types of securities in a preferred stock in particular. So that you can expand your understanding of the Venture Capital Method, as it’s applied in as broad a perspective as might be beneficial and represent what I consider to be very much a real-world kind of application of this methodology. 8. Some practical negotiating points, a real-world perspective, is included And finally, I will give you some practical negotiating points a real-world perspective included in the course. You know, I tell you I am both an investor and angel investor myself as well as an entrepreneur that does have considerable experience in raising funds for early stage companies and to apply the Venture Capital Valuation in negotiating and structuring the transactions that I have been involved with. So, I’ll give you some information from my perspective that I hope will be both relevant and useful in something that you’ll be able to take away and apply in your own situations that can be both, from the investor’s side or from the entrepreneur’s side, someone who is seeking to raise capital and really believe that what we’re showing here should be equally useful looking at it from the two different points of view.

Course Series

This course is included in the following series:

10 CoursesFinance for Entrepreneurs

  1. Start-up Equity and Cap Table Basics
  2. Understanding Performance-Based Equity Awards
  3. Accounting 101: How To Do Basic Accounting In One Hour
  4. Learn Finance Principles in 1 Hour
  5. Financial Modeling Using Excel
  6. The Evolution of a Great Spreadsheet Report - How to Effectively Present Numbers in the Business World
  7. Creating a Winning Pitch for Venture Capital Investors
  8. Venture Capital Valuation Analysis Method
  9. Enterprise Risk Management 101
  10. The IPO Preparation Process - Preparing a Company to Access the Public Markets
Learning Objectives
  • Compile the key information needed to determine the ownership received for an investment in an early stage company.
  • Determine the required rate of return (ROR) or opportunity cost of capital for such investments.
  • Calculate the value of the firm’s equity at the end of the holding or investment horizon, using appropriate financial measures or metrics.
  • Determine the required value of an investment in today’s dollars, based on the present or discounted value.
  • Calculate the ownership share or fraction of the firm’s value that will fulfill the target ROR for the amount invested.
  • Apply the concepts of pre-money and post-money value.  
  • Prepare analyses of alternate deal structures by applying the venture capital method – stage financings and the use of different types of ownership securities.
Last updated/reviewed: August 10, 2023
31 Reviews (115 ratings)

Reviews

5
Member's Profile
Course was good, but i'm confused by the required return questions. $5M(1.5)^5 = $38M/$100M = 38%, that answer wasn't there - quiz. $50(1.4)^5 = $268M/$500M = 54%, that answer wasn't there - test. I'm really confused, I reread the section a few times and don't know what I'm doing wrong.

5
Member's Profile
Instructor provided a good overview of VC stages, defined and showed valuation equations, examples for Pre and Post Money valuations, and examples for on various deal structures. Lastly, only instructor so far that has provided a spreadsheet tool with presentation.

4
Anonymous Author
I'm not sure the answer to the question about the NextNewThing ownership share is correct. I backed into the "correct" answer and keep getting different variables to make it true. I believe the correct answer is 54%. But I could be wrong.

4
Anonymous Author
Good introduction course. Instructor provided examples with slides with helped understand the formulas. Thanks for the extra bonus of providing a spreadsheet tool to aid in calculating post money value and target percentages.

5
Anonymous Author
I was able to recalculate the ownership %s during the course but not the during the quiz/final exam. It would be helpful to see the answers and calculations after taking or passing quizzes/exams.

5
Member's Profile
I was able to recalculate the ownership %s during the course but not the during the quiz/final exam. It would be helpful to see the answers and calculations after taking or passing quizzes/exams.

4
Anonymous Author
Given that Peter F. gave examples along with all the slides, it really helps to understand how those complicated formulas work in real world.

5
Anonymous Author
Nice overview. I feel like in real life this is much more complicated, but this gives you a starting point. (This and watching Shark Tank:)

2
Anonymous Author
The power point is badly made and the presenter is unfocused, rambling, and not very precise. He often mistakes one term for another.

4
Anonymous Author
This was more geared to start ups. Was hoping that there would be more on late stage funding but some of the information was applicable.

5
Member's Profile
I like how the presenter showed the step by step approach ( building blocks) to calculate the amount to invest. Very easy to follow

5
Member's Profile
This was an excellent introduction! Gives a good understanding of the pre- and post-money calculations. Thanks, Steve

5
Member's Profile
Very clear explanation of a topic that was new to me. Background was given clearly and concisely.

4
Member's Profile
I think an introduction to constructing a capitalization table would be helpful for the beginners.

5
Anonymous Author
It was a very effective fundamental course. It would be nice to series that are more advanced.

5
Anonymous Author
Very helpful. I have reviewed this material before, but it was great to get a refresher on it.

4
Anonymous Author
Very good presentation on venture capital valuations. Would have like to see more examples.

3
Anonymous Author
The instructor went quickly. I had visions of "Shark Tank" throughout the presentation.

5
Anonymous Author
Thorough overview of the DCF model and what VCs are looking at in valuing companies.

5
Member's Profile
Well covered presentation, making it easy to understand the concept of valuation.

5
Anonymous Author
Covered the right level of detail for a one-hour course. Very informative.

4
Member's Profile
Good overview and intro to someone interested in raising capital via VC

4
Anonymous Author
Good discussion on valuation with examples of the calculations.

3
Member's Profile
Pretty good, calculations could have been explained better

4
Member's Profile
Easy to follow; presentation material was easy to follow.

5
Anonymous Author
It was a very informative and clearly explained course.

5
Anonymous Author
This course covered the stated learning objectives.

5
Anonymous Author
Very interesting and informative course

5
Member's Profile
Course content is very good

4
Anonymous Author
Key concepts covered

4
Member's Profile
Could be condensed

Prerequisites
Course Complexity: Advanced

Prerequisite: Experience with business valuation and a general understanding of basic accounting methods and discounted cash flow calculations is important. 

Advanced Preparation: None

 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Questions and Answers(2 Questions)
User picture

Hi - In the course (slide 10/38), I understood one would determine %age of Company obtained on the basis of VC firm's targeted returns relative to future value. So if a $5 million investment and seeking a 50% return, need would be ~$38 million at end of year five. In the exam question, this implied a required ownership %age of 38%. However, answer was ~ 27.5%, IIRC. Would you pls explain this difference? Thank you.

User picture

I second that question. The implied ownership is 38% (i.e. formula is (5MM*(1+50%)^5)/100MM). On slide 40 of course formula for POST money valuation is =Funding provided by the VC firm / VC ownership. So, given that, POST money valuation would be 5MM/38%=13.2MM. However, the answer in the quiz says that 13.2MM is PRE money value. So which one is it finally???

Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
Venture Capital Valuation Analysis Method
  DCF Valuation13:19
  Valuing a VC Investment and Structuring the Deal7:09
  Pre and Post Money Value of a Firm's Equity13:40
  Refining the Deal Structure and Course Conclusion11:24
SUPPORTING MATERIALS
  Slides: Valuation AnalysisPDF
  Valuation Analysis Glossary/IndexPDF
  CalculatorXlsx
REVIEW & TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam