You can incorporate sales principles into your work even if your job title does not include sales or business development. You are in sales when your business success depends on getting work done by others or if your customers make buying decisions. Engineers, accountants, lawyers, statisticians, consultants and support staff can all benefit from simple sales principles and techniques. 

Successful salespeople know how to use their communication skills to their advantage while avoiding misunderstandings.  They use skills to make strategic decisions that produce their desired business results.  These salespeople gain success through other people who are aligned with their goals.  They use strategies to stay motivated despite disappointments.  These successful salespeople see things differently to ensure their success. 

In this course, you learn to apply simple and effective strategies to your work that successful salespeople use so you can get better business results.

Learning Objectives
  • Explore communication skills to avoid misunderstandings and mistakes      
  • Discover the most important communication skill for sales that applies to business professionals
  • Explore how to make tough business decisions when you are in doubt
  • Discover new strategies to achieve your business objectives    
  • Identify strategies to leverage your success
  • Discover business actions to hold yourself accountable
  • Discover ways to make it easier to influence others
Last updated/reviewed: August 26, 2023
Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Simple Sales Principles for Business Success1:23
  Principles 1 & 26:50
  Principle 37:13
  Principle 44:37
  Principle 58:41
  Principles 6 & 79:45
  Simple Sales Principles for Business Success: Selling When You’re NOT in Sales 45:05
  Slides: Simple Sales Principles for Business SuccessPDF
  Simple Sales Principles for Business Success Glossary/IndexPDF