You can incorporate sales principles into your work even if your job title does not include sales or business development. You are in sales when your business success depends on getting work done by others or if your customers make buying decisions. Engineers, accountants, lawyers, statisticians, consultants and support staff can all benefit from simple sales principles and techniques. 

Successful salespeople know how to use their communication skills to their advantage while avoiding misunderstandings.  They use skills to make strategic decisions that produce their desired business results.  These salespeople gain success through other people who are aligned with their goals.  They use strategies to stay motivated despite disappointments.  These successful salespeople see things differently to ensure their success. 

In this course, you learn to apply simple and effective strategies to your work that successful salespeople use so you can get better business results.