The most important element for making a sale is getting the powerful and influential decision makers, especially the ones with the final approval authority, to approve your offering. 

You may have made sales in the past without meeting with these decision makers and therefore think that accessing and selling to them is not necessary.  Whether you knew it or not someone did your selling for you to win those sales.  Likewise, many of the sales you have lost when you didn’t get to the top decision maker are due to a worthy competitor gaining that access and earning the final approval to buy their competitive solution. 

Gaining access and winning over C-Suite executives, top government officials, and busy doctors is simpler if you know what to do and what to avoid.  In this course you’ll learn how to get to these decision makers, learn their desires and pressures, and then show them how your solution will solve their needs better than any alternative.  You’ll experience shorter sales cycles, reduce pressure to lower your price, overcome situations when there is no budget to buy your solutions, and more.