This course is a premium+ course it can be accessed either by individual purchase or through a premium+ subscription
In this course we examine the key strategies for boosting profitability by concentrating your organization’s sales effort through sales. We will start with a brief overview of the importance of knowing who your best customers are, what they buy and when they buy it.
This leads to a conversation about four categories of customer; high sales/high profit, high sales/low profit, low sales/high profit, low sales/low profit and the importance of encouraging customers that deliver profit high sales/high profit and boosting profitability by nurturing customers than provide high profit/low sales.
Then we explore making a judgement to expand your customer base by finding new customers with a similar profile to existing profitable customers. This course serves to examine how to work with and find new ‘best’ customers.
Learning Objectives
- Explore the importance of knowing who your best customers are, what they buy and when they buy it.
- Identify four categories of customer and the importance of encouraging high sales/high profit customers and boosting profitability by nurturing customers than provide high profit/low sales.
- Discover how to make a judgement to expand your customer base by finding new customers with a similar profile to existing profitable customers.
Included In Certifications
This course is included in the following Certification Programs:
8 CoursesImproving Productivity and Profitability Certification
- Introduction to Improving Productivity and Profitability
- Uncovering and Managing Costs
- Reviewing Products and Price
- Effectiveness and Cutting Waste
- Selling to Profitable Customers
- Tool kits and Techniques for Expansion and Development
- Boosting Productivity and Competitiveness
- Planning for Change and Growth
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Prerequisites
No advanced preparation or prerequisites are required for this course.
Education Provider Information
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