This is a Premium course and can either be enrolled by curriculum or by Premium Subscription
In this course we examine the key strategies for boosting profitability by concentrating your organization’s sales effort through sales. We will start with a brief overview of the importance of knowing who your best customers are, what they buy and when they buy it.
This leads to a conversation about four categories of customer; high sales/high profit, high sales/low profit, low sales/high profit, low sales/low profit and the importance of encouraging customers that deliver profit high sales/high profit and boosting profitability by nurturing customers than provide high profit/low sales.
Then we explore making a judgement to expand your customer base by finding new customers with a similar profile to existing profitable customers. This course serves to examine how to work with and find new ‘best’ customers.
Learning Objectives
- Explore the importance of knowing who your best customers are, what they buy and when they buy it.
- Identify four categories of customer and the importance of encouraging high sales/high profit customers and boosting profitability by nurturing customers than provide high profit/low sales.
- Discover how to make a judgement to expand your customer base by finding new customers with a similar profile to existing profitable customers.
Included In Certifications
This course is included in the following Certification Programs:
8 CoursesImproving Productivity and Profitability Certification
- Introduction to Improving Productivity and Profitability
- Uncovering and Managing Costs
- Reviewing Products and Price
- Effectiveness and Cutting Waste
- Selling to Profitable Customers
- Tool kits and Techniques for Expansion and Development
- Boosting Productivity and Competitiveness
- Planning for Change and Growth
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Prerequisites
No advanced preparation or prerequisites are required for this course.
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