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1 Hour (On-Demand)
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When you hear the term sales strategy you would be correct to think of things like decision makers, scope of the sale, budget and need. 

But there’s another level of sales strategy you need to think of.  This one is about defining your target markets, knowing your business’s ‘why’, having a clear mission, and more.  It often requires that you as the business owner or leader of a significant part of the business make time to work ‘on’ your business, not just ‘in’ it. 

In this course you learn why having this other level of sales strategy well defined for your business helps you sell more and achieve important business goals. 

Course Series

This course is included in the following series:

3 CoursesSales Training 101

  1. Sales Strategy to Win It!
  2. Sales Call Planning Made Simple and Effective
  3. The Ultimate Course on Closing More Deals

Learning Objectives

  • Discover why defining your target audience is critical to your business success.
  • Explore the concept of ‘why’ you sell what you sell and discover why it is a huge differentiator for you. 
  • Explore the 4 benefits of knowing your ‘why’.
  • Identify the difference between working ‘on’ your business and working ‘in’ it. 



Last updated/reviewed: May 6, 2022


Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  2:48Introduction to Sales Strategy to Win It
  6:00Developing Your Sales Strategy
  7:45Market, Product, Competition
  6:47What Differentiates your Product or Service?
  5:58Vision, Mission, Values
  5:46SWOT Analysis
  4:33Work ON not IN Your Business
  4:25Sales Strategy and Tactics
Continuous Play
  48:18Sales Strategy to Win It!
  PDFSlides: Sales Strategy to Win It!
  PDFSales Strategy to Win It! Glossary/Index
  DOCXAnnual Sales Plan
  DOCXSales Strategy
  PDFSales Strategy To Win It! Handout