In this course we examine the requirement for your business to review its offer, its customer base that is sold to and at what price to make improvements. We start with a brief overview of pricing considerations and how changes in your marketplace can impact the price that goods and services are sold at. This leads to a conversation about the type of customers your business is selling to and how focusing on your most profitable customers, and letting less profitable customers go, can boost your profitability. Then we explore the opportunities to sell more to your best customers including up-selling, cross selling and diversifying.

This course serves to focus effort on activities that boost your profitability across your customer base.