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This course is about providing leadership and guidance over your company’s product development and value proposition strategies.  Isn’t that a sales and marketing responsibility? Yes, sales and marketing certainly should have input and be strong allies, but who is responsible for capital allocations, budgeting processes, innovation agendas and operating plans?  The answer – many people, including finance!  And usually the CFO or senior finance leaders need to be the ring leader in several of these processes and when creating strategic alignment for multiple stakeholders. 

This course talks about how to tie product development strategies to capital planning and operational decision making, along with customer feedback and overall marketing and value proposition strategies.  This can be an all-encompassing and sometimes overwhelming discussion, but when executed effectively, can provide powerful alignment and direction.  Follow through this course and see if you can take away some gold nuggets to take back to your team and organization on how to effectively and efficiently please your customers and guide your business investment and operating decisions!

Learning Objectives

  • Discover how to play a leadership role in the discussion around capital investments related to new and existing products and services
  • Identify the appropriate forum in your business to hold effective and holistic value proposition discussions and make meaningful decisions
  • Discover how to activate and align leaders and departments in your organization to a plan for new investments, existing product investments and product sunset strategies. 
Last updated/reviewed: May 20, 2022

2 Reviews (9 ratings)Reviews

Anonymous Author
Like - mapping product on product lifecycle Dislike - Other tools & Framework => Too Generic and unclear People who worked with products and wanted some ideas on how to look at their product range will benefit from this course. However, more detailed information will need to go to original source.
Anonymous Author
Project life cycle can be applied to any sector to help with business planning


Course Complexity: Intermediate

Prerequisite: Exposure to corporate strategy


Advanced Preparation: None


Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
Product Development & Value Proposition Strategies
  17:29The Product Lifecycle Curve
  6:22Linkage to Existing Business Processes
  13:56Other Tools and Frameworks
  5:17Course Summary and Conclusion
  PDFSlides: Product Development & Value Proposition
  PDFProduct Development & Value Proposition Glossary/Index