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Michael McDonald, President
Michael is an associate with TRI Corporation, a training firm focused on cross functional and financial training doing work for Fortune 500 firms and holds a PhD in finance from the University of Tennessee.
This instructor has 32 courses »To Access This Course:
This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.
The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.
Learning Objectives
- Explore the basics of pricing and why it matters for business
- Explore what price discrimination is and how it can be useful to a firm
- Identify different types of price discrimination and their uses
- Explore how to use price discrimination to maximize profits and revenues
- Explore how to apply Business Intelligence (BI) techniques to pricing analysis
Last updated/reviewed: May 27, 2022
70 Reviews (229 ratings)Reviews
This course was interesting as I have never learned about this concept yet have thought about price elasticity of demand quite a bit. I am reconsidering my viewpoint on price discrimination as it relates to charging higher income individuals a higher price.
Overall this is an effective course. However, more emphasis could have been placed on implementing price discrimination strategies and tracking the data with BI. I expected the BI component to be more substantial based on course description.
A great course for learning price discrimination concept. It provides applicable techniques that you can immediately use to increase your profit. The presenter is very knowledgeable and will surely take his courses.
Interesting topic. I would be curious to know if price discrimination impacts the reputation of companies, and what types of price discrimination are viewed as acceptable and what types are viewed negatively.
Good course with a lot of good information. The presenter provides a strong and informative discussion on the subject. It will provide a model to use in making pricing decisions throughout the organization.
Excellent course and presentation. The section on price vs. demand are not effective due to inadequate explanation of the charts. Should consider animating this (line-by-line) and spending more time on it.
Very clear presentation. Interesting concept that exists, but may not be recognized by everyone. Instructor knowledgeable and keeps the "economics" lessons to a minimum.
Good ideas and detailed description of all new terms to me. Not sure if we have sufficient market power to make this work for our company, but will be talking with Sales.
Excellent course with great examples throughout. I especially liked the banana conversation. I'll definitely be checking out more of Michael's courses.
I really love this series and the effective delivery of the material. Do you have any online college level courses leading to a certificate.
Quick review of price discrimination theory and some interesting practical review of price discrimination use in sales of t-shirts on e-bay
Instructor is very engaging and sounds excited about the topic. Gives a wonderful overview that allows one to refresh knowledge on topic.
Not much to like or dislike not much surprised me, kinda confusing listing first second third our fourth... they should have nomenclature
Good introduction to pricing strategy. Might make sense to have a section on regression analysis before introducing it in the course
Good information. Even if you're not a Marketing professional, it is good to know this staff. Very well organized and presented.
I enjoyed the course. Great refresher on economics. It's been a while since I looked at this stuff, so it's a great refresher.
Good introduction to product pricing strategies. Will technology companies will need to be flexible in shifting strategies.
Good basic pricing strategy overview. Would like to have a better emphasis on the BI aspect of tools utilized in the process.
Good course, interesting topic and well presented. However, exam was written poorly especially compared to Review Questions.
Nice presentation with supporting slides. Provides a basic introduction to the pricing strategy in business intelligence.
The charts are not my thing, and I was a little lost with the abbreviations on them.
Overall information pretty good.
Extremely detailed and informative on the subject matter outlined. Presented in an organized and interesting manner.
Great course! Easy to follow and understand. I particularly liked the section regarding why Product pricing matters.
It was a very good course. Very detailed information that provided a good framework for price discrimination.
Good course, but at times the difference between the various degrees of price discrimination became blurred.
Very little was said on Business Intelligence. But the description of the strategy was very entertaining.
This was a good overview, it would be nice to see some additional real world examples and how it is done.
Short but informative. Should have provided examples for both retail and service provider companies.
This was another great one. I can implement easily much of what I learned today.
Thanks.
interesting material, a good pace of information. Would have liked a real world example.
This was very interesting course. I loved the pricing strategy and why its important
Clear and dynamic presentation. The instructor made it very easy to follow the slides
Excellent overview of pricing strategy and various forms of price discrimination.
Amazing. You should try being a professor because I think you would do well
I noticed that some of the audio content did not match the written slides.
very interesting and I would suggest this course to a college student.
Short, but very well put together and very informative, nicely done!
Title says a hands-on module but it was more theoretical in nature.
Good course... Interesting subject matter. Instructor was engaging
Very clear approach on how to address pricing with great examples.
price discrimination was talked about in an understandable way
Informative course that opened my mind up to pricing strategy.
Good to understand basic concepts, like economics textbook.
This was a good overall intro to price discrimination.
Please define acronyms PS and CS in slides 11 and 12.
This course covered the stated learning objectives.
too many formulas that are hard to understand
I like this course.... Good and effective....
Excellent marketing advice and sales tools!
Can lead to a more successful business.
Tough overall but a great course
Very interesting and informative
Best course on Pricing strategy
detailed and informative
Very informative course!
keep up the great work
like this class a lot
Effective course
very interesting
Very informative
Great course.
Great Course!
Great course.
Great Course!
Great course
Very helpful.
Tough course
Great Course
Great
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Prerequisites
Course Complexity: Intermediate
No advanced preparation or prerequisites are needed for this course, but completion of the instructor's other courses on Business Intelligence (BI) may be helpful.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
1 QuestionCourse Questions and Answers
There are no questions. Answers to Frequently Asked Questions (FAQs)
