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This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.

The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.

Learning Objectives

  • Explore the basics of pricing and why it matters for business
  • Explore what price discrimination is and how it can be useful to a firm
  • Identify different types of price discrimination and their uses
  • Explore how to use price discrimination to maximize profits and revenues
  • Explore how to apply Business Intelligence (BI) techniques to pricing analysis
Last updated/reviewed: September 19, 2018

49 Reviews (165 ratings)Reviews

3
Anonymous Author
Overall this is an effective course. However, more emphasis could have been placed on implementing price discrimination strategies and tracking the data with BI. I expected the BI component to be more substantial based on course description.
5
Anonymous Author
A great course for learning price discrimination concept. It provides applicable techniques that you can immediately use to increase your profit. The presenter is very knowledgeable and will surely take his courses.
4
Member's Profile
Good course with a lot of good information. The presenter provides a strong and informative discussion on the subject. It will provide a model to use in making pricing decisions throughout the organization.
5
Member's Profile
Good ideas and detailed description of all new terms to me. Not sure if we have sufficient market power to make this work for our company, but will be talking with Sales.
4
Anonymous Author
Very clear presentation. Interesting concept that exists, but may not be recognized by everyone. Instructor knowledgeable and keeps the "economics" lessons to a minimum.
5
Member's Profile
Excellent course with great examples throughout. I especially liked the banana conversation. I'll definitely be checking out more of Michael's courses.
5
Member's Profile
I really love this series and the effective delivery of the material. Do you have any online college level courses leading to a certificate.
4
Member's Profile
Good introduction to pricing strategy. Might make sense to have a section on regression analysis before introducing it in the course
4
Member's Profile
Good basic pricing strategy overview. Would like to have a better emphasis on the BI aspect of tools utilized in the process.
4
Member's Profile
Good introduction to product pricing strategies. Will technology companies will need to be flexible in shifting strategies.
4
Member's Profile
Nice presentation with supporting slides. Provides a basic introduction to the pricing strategy in business intelligence.
5
Member's Profile
Extremely detailed and informative on the subject matter outlined. Presented in an organized and interesting manner.
5
Member's Profile
Great course! Easy to follow and understand. I particularly liked the section regarding why Product pricing matters.
5
Member's Profile
It was a very good course. Very detailed information that provided a good framework for price discrimination.
4
Anonymous Author
Good course, but at times the difference between the various degrees of price discrimination became blurred.
5
Member's Profile
Short but informative. Should have provided examples for both retail and service provider companies.
5
Member's Profile
This was another great one. I can implement easily much of what I learned today. Thanks.
2
Member's Profile
This was very interesting course. I loved the pricing strategy and why its important
5
Member's Profile
Clear and dynamic presentation. The instructor made it very easy to follow the slides
5
Anonymous Author
Excellent overview of pricing strategy and various forms of price discrimination.
5
Member's Profile
Amazing. You should try being a professor because I think you would do well
3
Member's Profile
I noticed that some of the audio content did not match the written slides.
5
Member's Profile
very interesting and I would suggest this course to a college student.
4
Anonymous Author
Short, but very well put together and very informative, nicely done!
4
Member's Profile
price discrimination was talked about in an understandable way
4
Member's Profile
too many formulas that are hard to understand
4
Member's Profile
I like this course.... Good and effective....
5
Member's Profile
Excellent marketing advice and sales tools!
4
Anonymous Author
Can lead to a more successful business.
5
Member's Profile
Tough overall but a great course
4
Anonymous Author
Very interesting and informative
5
Member's Profile
Best course on Pricing strategy
4
Anonymous Author
detailed and informative
5
Member's Profile
Very informative course!
4
Anonymous Author
keep up the great work
5
Member's Profile
like this class a lot
5
Member's Profile
very interesting
3
Member's Profile
Effective course
5
Member's Profile
Very informative
5
Anonymous Author
Great course.
5
Anonymous Author
Great course
5
Member's Profile
Great Course!
5
Member's Profile
Great course.
5
Member's Profile
Great Course!
3
Anonymous Author
Very helpful.
5
Anonymous Author
Great Course
4
Anonymous Author
Tough course
5
Anonymous Author
Great
4
Member's Profile
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Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are needed for this course, but completion of the instructor's other courses on Business Intelligence (BI) may be helpful.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .

1 QuestionCourse Questions and Answers

Member's Profile
Course Syllabus
INTRODUCTION and OVERVIEW
  00:47Introduction to Pricing Strategy with Business Intelligence
Pricing Strategy with Business Intelligence (BI)
  10:01Why Product Pricing Matters
  11:29Background on Price Discrimination
  12:35Types of Price Discrimination
  10:51Types of Price Discrimination (Continued)
CONCLUSION
  10:47Using Price Discrimination
Continuous Play
  56:29Pricing Strategy with Business Intelligence
SUPPORTING MATERIALS
  PDFSlides: Pricing Strategy with Business Intelligence
  PDFPricing Strategy with Business Intelligence Glossary/Index
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM