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Michael McDonald, President
Michael is an associate with TRI Corporation, a training firm focused on cross functional and financial training doing work for Fortune 500 firms and holds a PhD in finance from the University of Tennessee.
This instructor has 32 courses »To Access This Course:
This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.
The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.
Learning Objectives
- Explore the basics of pricing and why it matters for business
- Explore what price discrimination is and how it can be useful to a firm
- Identify different types of price discrimination and their uses
- Explore how to use price discrimination to maximize profits and revenues
- Explore how to apply Business Intelligence (BI) techniques to pricing analysis
Last updated/reviewed: May 27, 2022
70 Reviews (229 ratings)Reviews
Anonymous
(CFO)
This course was interesting as I have never learned about this concept yet have thought about price elasticity of demand quite a bit. I am reconsidering my viewpoint on price discrimination as it relates to charging higher income individuals a higher price.
Anonymous
(Sr. Mgr - Credit Card Accounting)
Overall this is an effective course. However, more emphasis could have been placed on implementing price discrimination strategies and tracking the data with BI. I expected the BI component to be more substantial based on course description.
Anonymous
(Accounting Manager)
A great course for learning price discrimination concept. It provides applicable techniques that you can immediately use to increase your profit. The presenter is very knowledgeable and will surely take his courses.
Anonymous
()
Interesting topic. I would be curious to know if price discrimination impacts the reputation of companies, and what types of price discrimination are viewed as acceptable and what types are viewed negatively.
James Stenseth
(Manager at Retired)
Good course with a lot of good information. The presenter provides a strong and informative discussion on the subject. It will provide a model to use in making pricing decisions throughout the organization.
Lawrence DeParis
(Founder & CEO at C-Level Solutions LLC)
Excellent course and presentation. The section on price vs. demand are not effective due to inadequate explanation of the charts. Should consider animating this (line-by-line) and spending more time on it.
Anonymous
(Manager, Conservatorship Operations)
Very clear presentation. Interesting concept that exists, but may not be recognized by everyone. Instructor knowledgeable and keeps the "economics" lessons to a minimum.
Shirley Bailey
(Board Member at GMR Protection Resources)
Good ideas and detailed description of all new terms to me. Not sure if we have sufficient market power to make this work for our company, but will be talking with Sales.
Tim Canfield
(Audit Manager at EKS&H)
Excellent course with great examples throughout. I especially liked the banana conversation. I'll definitely be checking out more of Michael's courses.
Kevin Falini
(Sr. Finance Manager - Corporate FP&a.. at Intuit)
I really love this series and the effective delivery of the material. Do you have any online college level courses leading to a certificate.
Eugene Rura
(Manager Finance at Saputo DF USA)
Quick review of price discrimination theory and some interesting practical review of price discrimination use in sales of t-shirts on e-bay
Anonymous
(CONTRACT ACCOUNTANT)
Instructor is very engaging and sounds excited about the topic. Gives a wonderful overview that allows one to refresh knowledge on topic.
Anonymous
()
Not much to like or dislike not much surprised me, kinda confusing listing first second third our fourth... they should have nomenclature
Good introduction to pricing strategy. Might make sense to have a section on regression analysis before introducing it in the course
Inna Shmukler
(Controller at Fornetix LLC)
Good information. Even if you're not a Marketing professional, it is good to know this staff. Very well organized and presented.
Tyler Whitlock
( at Christensenarms)
I enjoyed the course. Great refresher on economics. It's been a while since I looked at this stuff, so it's a great refresher.
Thomas Tamura
(Consultant at Buxbaum HCS)
Good introduction to product pricing strategies. Will technology companies will need to be flexible in shifting strategies.
Michael Fairchild
(Head, Business Transformation at Alcon Laboratories, Inc.)
Good basic pricing strategy overview. Would like to have a better emphasis on the BI aspect of tools utilized in the process.
Anonymous
(Senior Manager, Business Analytics)
Good course, interesting topic and well presented. However, exam was written poorly especially compared to Review Questions.
Nice presentation with supporting slides. Provides a basic introduction to the pricing strategy in business intelligence.
Debbie Banks
( at Banks Accountancy LLC)
The charts are not my thing, and I was a little lost with the abbreviations on them.
Overall information pretty good.
Grant Brannum
(Agent at Treasury)
Extremely detailed and informative on the subject matter outlined. Presented in an organized and interesting manner.
Great course! Easy to follow and understand. I particularly liked the section regarding why Product pricing matters.
Timothy Halliday
(Consulting Senior at EKS&H)
It was a very good course. Very detailed information that provided a good framework for price discrimination.
Anonymous
(Accounting Manager)
Good course, but at times the difference between the various degrees of price discrimination became blurred.
Anonymous
(Not Provided)
Very little was said on Business Intelligence. But the description of the strategy was very entertaining.
Anonymous
(Controller)
This was a good overview, it would be nice to see some additional real world examples and how it is done.
Dan Villanueva
(Accountant at New York Times)
Short but informative. Should have provided examples for both retail and service provider companies.
Ann Kennedy
(Chief Financial Officer at EsmokerCanada)
This was another great one. I can implement easily much of what I learned today.
Thanks.
Troy Rial
(Financial analyst at Pulte Group)
interesting material, a good pace of information. Would have liked a real world example.
Ravi Patel
(Tax Accountant at Patel)
This was very interesting course. I loved the pricing strategy and why its important
Antoaneta Tasheva
( at European University Institute)
Clear and dynamic presentation. The instructor made it very easy to follow the slides
Anonymous
(Controller)
Excellent overview of pricing strategy and various forms of price discrimination.
Hale Summers
( at Fairfield)
Amazing. You should try being a professor because I think you would do well
Scott Thompson
(Accounting/IT Director at Mercer)
I noticed that some of the audio content did not match the written slides.
Alex Bonn
(Student at Fairfield University)
very interesting and I would suggest this course to a college student.
Anonymous
(Not Provided)
Short, but very well put together and very informative, nicely done!
Kimberly Parks
(CFO at AnaOno LLC)
Title says a hands-on module but it was more theoretical in nature.
Anonymous
()
Good course... Interesting subject matter. Instructor was engaging
Tim Flake
(Financial & Accounting Consultant at DLC Consulting)
Very clear approach on how to address pricing with great examples.
Tim Thomas
( at Tim Thomas CPA LLC)
price discrimination was talked about in an understandable way
Anonymous
(Plant Controller)
Informative course that opened my mind up to pricing strategy.
Anonymous
(Services Operations Manager)
Good to understand basic concepts, like economics textbook.
Anonymous
(Accountant)
This was a good overall intro to price discrimination.
Valerie Walden
( at University of Houston-Victoria)
Please define acronyms PS and CS in slides 11 and 12.
Anonymous
(Controller)
This course covered the stated learning objectives.
Teresa Spector
(Not Provided at Elsevier)
too many formulas that are hard to understand
Ibrahim Khalil
(Accounting Manager at Laith Al Obaidi Cars Trading)
I like this course.... Good and effective....
Michael Gould
(CPA at GLWA)
Excellent marketing advice and sales tools!
Anonymous
(attorney cpa)
Can lead to a more successful business.
Thomas Marrinan
( at Fairfield)
Tough overall but a great course
Anonymous
(CPA)
Very interesting and informative
Dave Laliberte
(GM at Illumeo)
Best course on Pricing strategy
Anonymous
(Controller)
detailed and informative
Vincent Rella
( at Fairfield University)
Very informative course!
Anonymous
(CIO)
keep up the great work
Wei Wei Su
(CPA at Vivienne Su CPA)
like this class a lot
David Farlett
(Chief Financial Officer at AFC Urgent Care)
Effective course
Jeffrey Miller
(Financial Analyst at LNCE)
very interesting
Rajeev Sahni
(Director - Capital (RWA) at UBS)
Very informative
Anonymous
()
Great course.
Henry Guo
(Analyst at Fairfield University)
Great Course!
Gianni Sbarro
( at Fairfield University)
Great course.
William Woods
( at Fairfield University)
Great Course!
Anonymous
()
Great course
Anonymous
(Chair)
Very helpful.
Anonymous
(Research Intern)
Tough course
Anonymous
()
Great Course
Anonymous
(Accountant II)
Great
Qasim AlQattan
(Senior Internal Auditor at BCFC)
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Prerequisites
Course Complexity: Intermediate
No advanced preparation or prerequisites are needed for this course, but completion of the instructor's other courses on Business Intelligence (BI) may be helpful.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
1 QuestionCourse Questions and Answers
There are no questions. Answers to Frequently Asked Questions (FAQs)