This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.

The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.

Learning Objectives
  • Explore the basics of pricing and why it matters for business
  • Explore what price discrimination is and how it can be useful to a firm
  • Identify different types of price discrimination and their uses
  • Explore how to use price discrimination to maximize profits and revenues
  • Explore how to apply Business Intelligence (BI) techniques to pricing analysis
Last updated/reviewed: August 27, 2023
79 Reviews (265 ratings)

Reviews

5
Anonymous Author
This course was interesting as I have never learned about this concept yet have thought about price elasticity of demand quite a bit. I am reconsidering my viewpoint on price discrimination as it relates to charging higher income individuals a higher price.

3
Anonymous Author
Overall this is an effective course. However, more emphasis could have been placed on implementing price discrimination strategies and tracking the data with BI. I expected the BI component to be more substantial based on course description.

5
Anonymous Author
A great course for learning price discrimination concept. It provides applicable techniques that you can immediately use to increase your profit. The presenter is very knowledgeable and will surely take his courses.

5
Anonymous Author
Interesting topic. I would be curious to know if price discrimination impacts the reputation of companies, and what types of price discrimination are viewed as acceptable and what types are viewed negatively.

5
Member's Profile
Excellent course and presentation. The section on price vs. demand are not effective due to inadequate explanation of the charts. Should consider animating this (line-by-line) and spending more time on it.

4
Member's Profile
Good course with a lot of good information. The presenter provides a strong and informative discussion on the subject. It will provide a model to use in making pricing decisions throughout the organization.

4
Anonymous Author
Instructor is informative. I thought the lesson would cover more about BI and analytics (different tools, what to look for, methodology). There is a lot of economic theory of price discrimination.

5
Member's Profile
Good ideas and detailed description of all new terms to me. Not sure if we have sufficient market power to make this work for our company, but will be talking with Sales.

4
Anonymous Author
Very clear presentation. Interesting concept that exists, but may not be recognized by everyone. Instructor knowledgeable and keeps the "economics" lessons to a minimum.

5
Member's Profile
Excellent course with great examples throughout. I especially liked the banana conversation. I'll definitely be checking out more of Michael's courses.

5
Member's Profile
I really love this series and the effective delivery of the material. Do you have any online college level courses leading to a certificate.

5
Member's Profile
I am working for solar panel manufacturung company the business is B to B, so I hope you could wrote something forcusing on B to B business

3
Member's Profile
Quick review of price discrimination theory and some interesting practical review of price discrimination use in sales of t-shirts on e-bay

5
Anonymous Author
Instructor is very engaging and sounds excited about the topic. Gives a wonderful overview that allows one to refresh knowledge on topic.

4
Anonymous Author
Not much to like or dislike not much surprised me, kinda confusing listing first second third our fourth... they should have nomenclature

4
Member's Profile
Good introduction to pricing strategy. Might make sense to have a section on regression analysis before introducing it in the course

5
Member's Profile
Good information. Even if you're not a Marketing professional, it is good to know this staff. Very well organized and presented.

3
Member's Profile
Questions were not as direct and I was expecting more pricing analytics rather than just describing what is price discrimination

5
Member's Profile
I enjoyed the course. Great refresher on economics. It's been a while since I looked at this stuff, so it's a great refresher.

4
Member's Profile
Good basic pricing strategy overview. Would like to have a better emphasis on the BI aspect of tools utilized in the process.

4
Member's Profile
Good introduction to product pricing strategies. Will technology companies will need to be flexible in shifting strategies.

4
Anonymous Author
Good course, interesting topic and well presented. However, exam was written poorly especially compared to Review Questions.

4
Member's Profile
Nice presentation with supporting slides. Provides a basic introduction to the pricing strategy in business intelligence.

4
Member's Profile
The charts are not my thing, and I was a little lost with the abbreviations on them. Overall information pretty good.

5
Member's Profile
Extremely detailed and informative on the subject matter outlined. Presented in an organized and interesting manner.

5
Member's Profile
Great course! Easy to follow and understand. I particularly liked the section regarding why Product pricing matters.

5
Anonymous Author
Love the topic. Very helpful information with good examples. Knowledgeable and engaging presentation of material.

5
Member's Profile
Lovely course, held my interest, and time moved right along, plus, Michael McDonald has several other courses.

5
Member's Profile
It was a very good course. Very detailed information that provided a good framework for price discrimination.

4
Anonymous Author
Good course, but at times the difference between the various degrees of price discrimination became blurred.

4
Anonymous Author
Very little was said on Business Intelligence. But the description of the strategy was very entertaining.

5
Anonymous Author
This was a good overview, it would be nice to see some additional real world examples and how it is done.

5
Member's Profile
Short but informative. Should have provided examples for both retail and service provider companies.

4
Anonymous Author
I enjoy content like this. Mixing economics with accounting/finance should be taught more.

5
Member's Profile
First Degree PriceDiscrimina-on ie reflect sales position when cistomer tarher is concrete.

Member's Profile
This was another great one. I can implement easily much of what I learned today. Thanks.

5
Member's Profile
interesting material, a good pace of information. Would have liked a real world example.

2
Member's Profile
This was very interesting course. I loved the pricing strategy and why its important

5
Member's Profile
Clear and dynamic presentation. The instructor made it very easy to follow the slides

5
Anonymous Author
It was a very useful class to understand the pricing strategy for my own business.

5
Anonymous Author
Excellent overview of pricing strategy and various forms of price discrimination.

5
Member's Profile
Amazing. You should try being a professor because I think you would do well

3
Member's Profile
I noticed that some of the audio content did not match the written slides.

5
Member's Profile
very interesting and I would suggest this course to a college student.

4
Anonymous Author
Short, but very well put together and very informative, nicely done!

3
Member's Profile
Title says a hands-on module but it was more theoretical in nature.

5
Anonymous Author
Good course... Interesting subject matter. Instructor was engaging

5
Member's Profile
Very clear approach on how to address pricing with great examples.

5
Anonymous Author
Informative course that opened my mind up to pricing strategy.

4
Member's Profile
price discrimination was talked about in an understandable way

3
Anonymous Author
Good to understand basic concepts, like economics textbook.

5
Anonymous Author
This was a good overall intro to price discrimination.

4
Member's Profile
Please define acronyms PS and CS in slides 11 and 12.

5
Anonymous Author
This course covered the stated learning objectives.

5
Anonymous Author
The material was presented clearly and succinctly.

4
Member's Profile
too many formulas that are hard to understand

4
Member's Profile
I like this course.... Good and effective....

5
Member's Profile
Excellent marketing advice and sales tools!

4
Anonymous Author
Can lead to a more successful business.

5
Member's Profile
Tough overall but a great course

4
Anonymous Author
Very interesting and informative

5
Member's Profile
Best course on Pricing strategy

4
Anonymous Author
detailed and informative

5
Member's Profile
Very informative course!

4
Anonymous Author
keep up the great work

5
Member's Profile
like this class a lot

5
Member's Profile
very interesting

3
Member's Profile
Effective course

5
Member's Profile
Very informative

5
Anonymous Author
Great course.

5
Anonymous Author
Great course

5
Member's Profile
Great Course!

5
Member's Profile
Great course.

5
Member's Profile
Great Course!

3
Anonymous Author
Very helpful.

5
Anonymous Author
Great Course

4
Anonymous Author
Tough course

5
Anonymous Author
Great

4
Member's Profile
r

Prerequisites
Course Complexity: Intermediate

No advanced preparation or prerequisites are needed for this course, but completion of the instructor's other courses on Business Intelligence (BI) may be helpful.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Questions and Answers1 Question
Member's Profile
Instructor for this course
Course Syllabus
INTRODUCTION and OVERVIEW
  Introduction to Pricing Strategy with Business Intelligence00:46
Pricing Strategy with Business Intelligence (BI)
  Why Product Pricing Matters 10:00
  Background on Price Discrimination 11:29
  Types of Price Discrimination12:34
  Types of Price Discrimination (Continued)10:51
CONCLUSION
  Using Price Discrimination10:46
Continuous Play
  Pricing Strategy with Business Intelligence 56:29
SUPPORTING MATERIALS
  Slides: Pricing Strategy with Business IntelligencePDF
  Pricing Strategy with Business Intelligence Glossary/IndexPDF
REVIEW and TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam