Instructor for this course

Every finance professional should master the mechanics of how to put together a cash flow statement, and understand the differences between the direct and indirect methods of cash flow reporting. But things become more interesting when you start to attach meaning to the numbers.

What does the cash flow footprint look like for an embryonic company like Tesla? What about a retail company with an optimized supply chain like Walmart? Or a capital-intensive oil and gas company like Shell? How does cash flow relate to strategy? How do companies use non-GAAP (Generally Accepted Accounting Principles) cash flow metrics to tell the story of their performance?

Philip de Vroe, The Finance Storyteller, helps you discuss cash flow with your business stakeholders using fresh insights and illustrative benchmarks.


Learning Objectives

  • Identify the elements of the direct method versus the indirect method of cash flow reporting
  • Identify the main differences between Cash (Flow) From Operating Activities (CFOA) and net income
  • Discover how the cash flow patterns of companies vary by industry and by stage of maturity of the company
  • Recognize GAAP (Generally Accepted Accounting Principles) versus non-GAAP metrics in cash flow reporting
  • Explore the role of dividends in the strategic decisions that companies make in the area of cash and cash flow
Last updated/reviewed: June 5, 2021

8 Reviews (27 ratings)Reviews

Anonymous Author
Excellent course on Cash Flows - learned more than ever about this statement. Illustrations, images, and company examples added much to the course. Instructor was very knowledgable.
Anonymous Author
Great refresh on statements of cash flows. Good to review for the differences between direct and indirect methods if you are used to use one more consistently.
Anonymous Author
The presentation was tremendous, all of the different movie like parts helped create visuals that I will remember when preparing my cash flow statements.
Anonymous Author
excellent course- very clear explanations anchored with examples from real companies. This instructor is awesome- Highly recommended
Anonymous Author
Good class that is fast and easy to get through. There are a couple of tricky items on the quiz.
Anonymous Author
good course and helpful content and examples that others can use to guide in their statement prep
Anonymous Author
Great flow throughout the session. Excellent examples to help drive home the learning points.
Member's Profile
Good Course. I recommend all users to go through this course and learn


Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  8:59Introduction to Cash Flow Statement
Cash Flow Statement
  1:29CFOA versus Net Income
  8:08Cash Flow Statement - Tesla Example
  9:04Cash Flow Statement Tutorial Tesla 2016-2018
  3:39Cash Flow Patterns Across a Business lifecycle
  11:08Cash Flow Statement - Walmart 2017 Example
  4:05Cash Flow - Direct Method versus Indirect Method
  4:03Cash From Operating Activities - Indirect Method Simple!
  5:35Cash From Operating Activities - Direct Method Explained
  5:56Cash Flow Statement - CVS Health Direct Method
  12:09Free Cash Flow Explained!
  4:54Dividend Explained
  1:24:01Preparing and Understanding a Cash Flow Statement
  ZIPSlides: Preparing and Understanding a Cash Flow Statement
  PDFPreparing and Understanding a Cash Flow Statement Glossary/Index