Podcasts are a versatile way to market yourself as a subject matter expert in your field. Approximately 75% of the population in the United States are familiar with podcasts. And 39% of small business owners listen to podcasts. With your current laptop and microphone, you can start today. You can design your own podcast whether you want to be the solo person talking or engage in an interesting conversation with your guest.

You learn the value of a podcast with your firm, design the podcast you want to create, learn how to find interesting guests and topics, learn to record and edit your podcast, and find ways to market your expertise.

Learning Objectives
  • Discover and realize the value of a podcast for your CPA firm.
  • Discover and design the podcast that you want to create.
  • Explore and find interesting guests or topics for your podcast.
  • Identify and learn to record a podcast either solo or with multiple people.
  • Explore and evaluate options for editing podcasts.
  • Recognize and recall various ways to market your podcasts.
Last updated/reviewed: March 05, 2024
Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Podcasts: How to Market Your Expertise to Get More Clients6:58
  What A Podcast6:26
  How to Design a Podcast7:42
  How to Find Guests7:02
  How to Find Topics5:02
  How to Record a Podcast9:06
  Editing and Marketing a Podcast6:00
  Resources and Recap2:30
  Podcasts: How to Market Your Expertise to Get More Clients50:46
  Slides: Podcasts: How to Market Your Expertise to Get More ClientsPDF
  Podcasts: How to Market Your Expertise to Get More Clients Glossary/IndexPDF