In this course, we discuss the different types of pins and features of Pinterest that businesses can use to increase their visibility and clicks. When you understand how to use Pinterest the right way for your business, you can quickly and easily create the right visual content that sells, expand your brand’s visibility, and drive exponentially more traffic and sales. You know how to use the Power of Pinterest to create your pathway to profits.

Course Series

This course is included in the following series:

3 CoursesThe Power of Pinterest for Business

  1. Pinterest for Business 101
  2. Pinterest 201: The Power of Pinning to Profits
  3. Pinterest Marketing: Driving Quality Traffic to Your Website
Learning Objectives
  • Explore the different types of pins such as Promoted Pins, Rich Pins, and Buyable Pins.
  • Discover the power of the new Pinterest showcase on your Pinterest account.
  • Identify the different types of pins to increase traffic and sales on Pinterest.
  • Recognize methods to acquire more followers fast so that you can build a passionate following on Pinterest.
  • Explore the algorithm, search ranking, and guided search to build a Pinterest account which will rank higher.
Last updated/reviewed: March 24, 2024
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to The Power of Pinning to Profits1:05
The Power of Pinning to Profits
  Brands are Flocking to Pinterest10:19
  Overview of Pin Types11:12
  Rich Pins14:15
  Promoted Pins10:21
  Buyable Pins9:36
  Pinterest Showcase8:07
  Look Alike vs Act Alike9:33
  Guided Search12:40
  The Power of Pinning to Profits full video1:33:22
  Slides: Pinterest 201: The Power of Pinning to ProfitsPDF
  Pinterest 201: The Power of Pinning to Profits Glossary/IndexPDF
  Blog and Website Brands on PinterestPDF