Not Yet Rated
New Course
2 Hours (On-Demand)
Instructor for this course
more

Whether convincing prospects to buy their services or trying to get buy-in from managers and team members, businesspeople must frequently use persuasion to get the results they desire. In this webinar, we show participants how to persuade readers powerfully. They learn to analyze their readers deeply and then create an influential message.

Participants will plan and begin to draft a persuasive message during the workshop. The program follows this structure:

  • Reader Analysis: Desired Outcome, Pain, Hot Buttons, Questions, Objections.
  • Features and Benefits: People buy benefits, not features.
  • Three Modes of Persuasion: Ethos, Pathos, Logos.
  • Drafting a Persuasive Message:
    • Hook the reader from the start.
    • Close with a call to action.
    • Crystallize your message in the subject line of an email.

Participants learn to influence others successfully in both sales and management situations. This program is especially useful for executives and business development professionals.

Course Key Concepts: Business writing, Persuasive Writing, Sales, Management, Influence, Persuasion, Leadership.

Learning Objectives

  • Recognize at least three elements of analyzing the reader of a persuasive document.
  • Identify the distinction between a cost and a benefit.
  • Identify the three primary modes of persuasion.
  • Identify a technique for structuring documents persuasively.
Last updated/reviewed: July 06, 2022

Prerequisites

Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  3:52An Overview to Persuasive Writing for Business
  5:44Issues and Outcome
Reader Analysis
  5:30Hot Buttons
  3:35Inner Questions and Objections
  3:40Summary of Reader Analysis
MODES OF PERSUATION and APPLICATION
  9:16Modes of Persuasion - Ethos
  5:28Modes of Persuasion - Pathos
  5:38Modes of Persuasion - Logos
  5:23Identifying Different Modes of Persuasion
  5:26Strategic Organizing
  12:50Drafting Your Persuasive Document
CONCLUSION
  4:10Course Summary
CONTINUOUS PLAY
  1:10:32Persuasive Writing for Business
SUPPORTING MATERIAL
  PDFSlides: Persuasive Writing for Business
  PDFPersuasive Writing for Business Glossary/ Index
  PDFHandout: Persuasive Writing for Business
REVIEW AND TEST
  quizREVIEW QUESTION
 examFINAL EXAM