In this course we explore the three principles in mastering influence in today's sales environment. This is an advanced course tapping into the power of psychology to understand what makes you tick first.

If you don't know what influences you, then you won't know what influences your buyer. From this we address one of most critical questions that determine our buyer's strategy that will enable us to lead the client to a win/win scenario enabling the greatest outcome of all (and it isn't what you think). 

Learning Objectives
  • Identify what influence is and why it is so important to articulate in business.
  • Identify the 6 Laws of Influence and how they play out in a sales scenario
  • Discover how to align yourself to what influences your buyer through key criteria questions. 
Last updated/reviewed: March 17, 2024
Course Complexity: Advanced

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Mastering Influence5:05
Master Influence In Today's Sales Environment
  What is Influence8:57
  Understanding Influence and the Laws10:32
  Understanding Influence and the Laws (Continued)8:28
  The Last Laws and Course Conclusion 10:21
Continuous Play
  3 Principles To Master Influence In Today's Sales Environment 43:23
  Slides: 3 Principles To Master Influence In Today's Sales EnvironmentPDF
  3 Principles To Master Influence In Today's Sales Environment Glossary/IndexPDF