In this course we explore the basic elements of building a full yet simple communication plan that includes your marketing objectives, goals, audience, strategy, tactics, and measurement. We then create a simple audience messaging chart, which helps you build messaging that can take your audience from “awareness” to “understanding” to “taking action”.

Once you have these two documents completed, you go through the process of building individual creative briefs that help you create the different communication pieces you need such as a video, social media post, or white paper. These three elements of communication are crucial if you want to reach your audience with your communications.