Instructor for this course
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In this course we explore the basic elements of building a full yet simple communication plan that includes your marketing objectives, goals, audience, strategy, tactics, and measurement. We then create a simple audience messaging chart, which helps you build messaging that can take your audience from “awareness” to “understanding” to “taking action”.

Once you have these two documents completed, you go through the process of building individual creative briefs that help you create the different communication pieces you need such as a video, social media post, or white paper. These three elements of communication are crucial if you want to reach your audience with your communications. 

Learning Objectives

  • Discover the basic elements of a communication plan, audience messaging chart, and creative brief
  • Identify and understand the importance of each document and its use
  • Explore the different ways to create these documents and then understand how to execute on them
Last updated/reviewed: January 25, 2018

Prerequisites

Course Complexity: Foundational

No Advanced Preparation or Prerequisites are needed for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION and OVERVIEW
  2:28Introduction to Marketing Basics
  8:45Communication Strategy Plan
  13:03Target Audience
  9:05Strategy and Tactics
  8:36Awareness Tactics
  10:23Audience Messaging Chart
  6:32Transformation
  11:01Creative Briefs
CONTINUOS PLAY
  1:09:52Marketing Basics: How to develop a simple communication strategy plan, audience messaging chart and creative brief
SUPPORTING MATERIALS
  PDFSlides: Marketing Basics
  PDFMarketing Basics: Glossary/Index
  DOCXAudience Messaging Chart
  DOCXCreative Brief
  DOCXMarketing Communication Strategy
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM