21 Enrolled
1.5 Hours (On-Demand)
CPE Not Available
Instructor for this course

In the beginning, a group of friends and/or classmates joins forces to create a company.  They know and like each other. They have what they consider to be the greatest idea of the century, thus have dedication, excitement, and motivation.

How do you sustain this enthusiasm and creative output? 

It seems the larger the company, the more difficult it is to continue to innovate and be creative. I operationally define creativity to be as much a part of the process and innovation as the product.

Having spent many hours interviewing 50 C-Level executives about this topic, I have some ideas as to what goes wrong and what steps can be taken to revitalize the company.

In this course, we explore some of the common problems faced by companies as they grow. These problems include issues of teams, trust, and decision making, as well as the manner in which “good ideas” are expected to go up the chain of command.

I also explain the open-ended questionnaire I developed as I explored this dilemma, as well as the results of the interviews. Lastly, I offer some suggestions for how to encourage and receive the best of ideas from your employees.

Learning Objectives

  • Explore the differences in staff interactions depending on the size of the company.
  • Identify the problems larger companies face when wanting innovation and creativity.
  • Recognize specific needs in order to maintain a culture of innovation and creativity.
  • Discover some solutions that will increase chances for more innovation and creativity.
Last updated/reviewed: May 5, 2022

Included In Certifications

This course is included in the following Certification Programs:

29 CoursesMastering Management Certification

  1. Preventing Harassment, Abusive Behavior, Bullying, And Discrimination In The Workplace 2020 Update – 2 hour training
  2. The Art and Science of Interviewing
  3. Investigating a Complaint of Inappropriate Behavior in The Workplace
  4. Understanding Our Unconscious Biases
  5. Americans With Disabilities Act (ADA) Management’s Role
  6. Management Providing Safety and Better Ergonomics
  7. Maintaining a Culture of Innovation and Creativity
  8. Managing Passive People
  9. Resolving Workplace Conflict and Dealing with Different/Difficult People in 2020 and Beyond
  10. Group Decision Making and Problem Solving
  11. Resolving Workplace Conflict
  12. Company Culture: Creating and Maintaining the Best
  13. Part I: Cultural and Behavioral Information for Business in an International – Global Environment
  14. Part II: Country Specific, Cultural, and Behavioral Information - Doing Business in a Global Environment
  15. Effective Time Management and Goal Setting/Delegation
  16. Culture: Inside the Company and Outside the Country
  17. Cognitive Styles (Styles of Thinking, Talking, Giving and Receiving Information)
  18. Finding Success with Teams Working Far Apart
  19. Effective Workplace Negotiation and Persuasion
  20. Ethics and Attitude in the Workplace
  21. Creating Rewards and Recognitions that Get You What You Want to Achieve
  22. Onboarding: From Entry-Level to Senior Executive
  23. Marrying Career Development with Succession Planning
  24. Visibility Enhances Promotability
  25. Delegating Skills for Managers
  26. Assertiveness Skills for Executives, Managers and HR Professionals
  27. How EQ Helps Motivate Your Staff
  28. Effective Meeting Management for Leaders, Managers, and Facilitators
  29. Communication: A Two-Way Process


Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  11:31Introduction to Maintaining a Culture of Innovation and Creativity
Maintaining the Culture
  10:47Size Comparisons & Issues
  12:25The Team
  4:59What Works
  14:07Stifling Creativity at Home and at School & Creative and Innovative Teams
  15:20My Research on Managing for Creativity and Innovation
  1:15:40Maintaining a Culture of Innovation and Creativity
  PDFSlides: Maintaining a Culture of Innovation and Creativity
  PDFMaintaining a Culture of Innovation and Creativity Glossary/Index