In the beginning, a group of friends and/or classmates joins forces to create a company.  They know and like each other. They have what they consider to be the greatest idea of the century, thus have dedication, excitement, and motivation.

How do you sustain this enthusiasm and creative output? 

It seems the larger the company, the more difficult it is to continue to innovate and be creative. I operationally define creativity to be as much a part of the process and innovation as the product.

Having spent many hours interviewing 50 C-Level executives about this topic, I have some ideas as to what goes wrong and what steps can be taken to revitalize the company.

In this course, we explore some of the common problems faced by companies as they grow. These problems include issues of teams, trust, and decision making, as well as the manner in which “good ideas” are expected to go up the chain of command.

I also explain the open-ended questionnaire I developed as I explored this dilemma, as well as the results of the interviews. Lastly, I offer some suggestions for how to encourage and receive the best of ideas from your employees.

Learning Objectives
  • Explore the differences in staff interactions depending on the size of the company.
  • Identify the problems larger companies face when wanting innovation and creativity.
  • Recognize specific needs in order to maintain a culture of innovation and creativity.
  • Discover some solutions that will increase chances for more innovation and creativity.
Last updated/reviewed: August 9, 2023

Included In Certifications

This course is included in the following Certification Programs:

29 CoursesMastering Management Certification

  1. Preventing Harassment, Abusive Behavior, Bullying, And Discrimination In the Workplace
  2. The Art and Science of Interviewing
  3. Investigating a Complaint of Inappropriate Behavior in The Workplace
  4. Understanding Our Unconscious Biases
  5. Americans With Disabilities Act (ADA) Management’s Role
  6. Management Providing Safety and Better Ergonomics
  7. Maintaining a Culture of Innovation and Creativity
  8. Managing Passive People
  9. Group Decision Making and Problem Solving
  10. Resolving Workplace Conflict
  11. Company Culture: Creating and Maintaining the Best
  12. Part I: Cultural and Behavioral Information for Business in an International – Global Environment
  13. Part II: Country Specific, Cultural, and Behavioral Information - Doing Business in a Global Environment
  14. Effective Time Management and Goal Setting/Delegation
  15. Culture: Inside the Company and Outside the Country
  16. Cognitive Styles (Styles of Thinking, Talking, Giving and Receiving Information)
  17. Finding Success with Teams Working Far Apart
  18. Change Management: The People Side
  19. Effective Workplace Negotiation and Persuasion
  20. Ethics and Attitude in the Workplace
  21. Creating Rewards and Recognitions that Get You What You Want to Achieve
  22. Onboarding: From Entry-Level to Senior Executive
  23. Marrying Career Development with Succession Planning
  24. Visibility Enhances Promotability
  25. Delegating Skills for Managers
  26. Assertiveness Skills for Executives, Managers and HR Professionals
  27. How EQ Helps Motivate Your Staff
  28. Effective Meeting Management for Leaders, Managers, and Facilitators
  29. Communication: A Two-Way Process
1 Review (7 ratings)


Anonymous Author
Enjoyed the discussion on innovation and creativity. In my area, this is often not utilized and in reality it should be.

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Maintaining a Culture of Innovation and Creativity11:30
Maintaining the Culture
  Size Comparisons & Issues10:46
  The Team12:24
  What Works4:59
  Stifling Creativity at Home and at School & Creative and Innovative Teams14:07
  My Research on Managing for Creativity and Innovation15:20
  Maintaining a Culture of Innovation and Creativity 1:15:40
  Slides: Maintaining a Culture of Innovation and CreativityPDF
  Maintaining a Culture of Innovation and Creativity Glossary/IndexPDF