The buyers' journey has changed. Buyers are now researchers, explorers, self-educators, and collaborative decision makers - and this has significantly impacted the traditional sales process. The "Know, Like, and Trust" mantra is now "Attract, Teach, and Engage." If you are not breaking through the noise, gaining access to stakeholders through your warm marketing and positioning yourself as a thought leader and subject matter expert, your competition will.

This course is for sales and business development professionals that have been on LinkedIn but have not seen an ROI.

Whether you are an entrepreneur, sales representative, or a sales and marketing leader, the ease of implementing actionable steps from this course will quickly position you as a thought leader and subject matter expert, leverage your current network to get access to key stakeholders, connect and engage with your targeted audience, and convert new connections to phone calls, and ultimately new business. 

Learning Objectives
  • Discover how to update your profile from a resume to a resource that gets your visitor curious and wanting to learn more.
  • Discover how to convert your targeted LinkedIn current and new connections to phone calls.
  • Explore how to attract, teach, and engage your target market with thought leadership.
  • Recognize how to develop your LinkedIn playbook with daily activities and message templates.
Last updated/reviewed: August 26, 2023
Course Search
5 Reviews (19 ratings)

Reviews

4
Anonymous Author
Although the presentation was visually well done, it was very hard to follow due to the monotone voice and the sleepy music in the background. I did get a lot of good hints, but it was hard to stay awake. Unfortunately, the PDF files shared as not useful at all as they seem incomplete.

4
Anonymous Author
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2
Anonymous Author
Exceptionally long course, but good information on using social media platforms.

5
Member's Profile
great course. Really helpful. Covers all the basics and more.

5
Anonymous Author
I rarely use LinkedIn so this was helpful. Thanks!

Prerequisites
Course Complexity: Intermediate
  • You must have a LinkedIn profile.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction to the LinkedIn Sales Playbook7:12
Social Selling LinkedIn
  Navigate LinkedIn 5:00
  Create a Buyer Centric Profile15:24
  Engage with Your Network11:49
  Build Search Strings2:42
  Prospect on LinkedIn 12:05
  Thought Leadership17:58
  Sales Navigator Overview14:29
Twitter
  Twitter 1016:26
  Advanced Twitter5:45
CONCLUSION
  Developing Your Playbook6:35
CONTINUOUS PLAY
  LinkedIn and Social Selling for Business Development Full Video1:45:26
SUPPORTING MATERIALS
  Slides: LinkedIn and Social Selling for Business DevelopmentPDF
  LinkedIn and Social Selling for Business Development Glossary/IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam