46 Enrolled
2 Hours (On-Demand)
CPE Not Available
Instructor for this course

The buyers' journey has changed. Buyers are now researchers, explorers, self-educators, and collaborative decision makers - and this has significantly impacted the traditional sales process. The "Know, Like, and Trust" mantra is now "Attract, Teach, and Engage." If you are not breaking through the noise, gaining access to stakeholders through your warm marketing and positioning yourself as a thought leader and subject matter expert, your competition will.

This course is for sales and business development professionals that have been on LinkedIn but have not seen an ROI.

Whether you are an entrepreneur, sales representative, or a sales and marketing leader, the ease of implementing actionable steps from this course will quickly position you as a thought leader and subject matter expert, leverage your current network to get access to key stakeholders, connect and engage with your targeted audience, and convert new connections to phone calls, and ultimately new business. 

Learning Objectives

  • Discover how to update your profile from a resume to a resource that gets your visitor curious and wanting to learn more.
  • Discover how to convert your targeted LinkedIn current and new connections to phone calls.
  • Explore how to attract, teach, and engage your target market with thought leadership.
  • Recognize how to develop your LinkedIn playbook with daily activities and message templates.
Last updated/reviewed: June 4, 2021

3 Reviews (13 ratings)Reviews

Anonymous Author
Although the presentation was visually well done, it was very hard to follow due to the monotone voice and the sleepy music in the background. I did get a lot of good hints, but it was hard to stay awake. Unfortunately, the PDF files shared as not useful at all as they seem incomplete.
Anonymous Author
Exceptionally long course, but good information on using social media platforms.
Member's Profile
great course. Really helpful. Covers all the basics and more.


Course Complexity: Intermediate
  • You must have a LinkedIn profile.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  7:12Introduction to the LinkedIn Sales Playbook
Social Selling LinkedIn
  5:00Navigate LinkedIn
  15:24Create a Buyer Centric Profile
  11:49Engage with Your Network
  2:42Build Search Strings
  12:05Prospect on LinkedIn
  17:58Thought Leadership
  14:29Sales Navigator Overview
  6:26Twitter 101
  5:45Advanced Twitter
  6:35Developing Your Playbook
  1:45:26LinkedIn and Social Selling for Business Development Full Video
  PDFSlides: LinkedIn and Social Selling for Business Development
  PDFLinkedIn and Social Selling for Business Development Glossary/Index