The buyers' journey has changed. Buyers are now researchers, explorers, self-educators, and collaborative decision makers - and this has significantly impacted the traditional sales process. The "Know, Like, and Trust" mantra is now "Attract, Teach, and Engage." If you are not breaking through the noise, gaining access to stakeholders through your warm marketing and positioning yourself as a thought leader and subject matter expert, your competition will.
This course is for sales and business development professionals that have been on LinkedIn but have not seen an ROI.
Whether you are an entrepreneur, sales representative, or a sales and marketing leader, the ease of implementing actionable steps from this course will quickly position you as a thought leader and subject matter expert, leverage your current network to get access to key stakeholders, connect and engage with your targeted audience, and convert new connections to phone calls, and ultimately new business.
Learning Objectives
- Discover how to update your profile from a resume to a resource that gets your visitor curious and wanting to learn more.
- Discover how to convert your targeted LinkedIn current and new connections to phone calls.
- Explore how to attract, teach, and engage your target market with thought leadership.
- Recognize how to develop your LinkedIn playbook with daily activities and message templates.
- 1. Lead Nurture Strategies
- 2. How to Use Verbal Success Stories to Get Executive Attention and Interest
- 3. Effective Sales Calls and Winning Presentations: Part II Presenting, Overcoming Objections, and Gaining Commitment
- 4. High-Margin Selling: Winning the Price Battle
- 5. Profitable Prospecting – “Finding the Gold”
- 6. Selling to C-Suite Executives Module 1: Targeting the Right Executive
- 7. ACME: Training Sales
- 8. Simple Sales Principles for Business Success: Selling When You’re NOT in Sales
- 9. Sales Fundamentals: Effective Follow Up Techniques and Strategies
- 10. 3 Principles To Master Influence In Today's Sales Environment
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Prerequisites
- You must have a LinkedIn profile.