You may not have realized it when you started in accounting, but you can’t focus on only accounting if you want to grow your firm. You have to put on your “sales” hat in order to grow your business. But how do you start? Even more, how can you add social selling as a new way of reaching clients? This course looks at one of the most powerful tools available to you and it’s free!

If you are on LinkedIn and you haven’t used it to gain clients, you will learn new ways to change the way you are using LinkedIn and how to prospect with this powerful tool.

Course Key Concepts: LinkedIn, Sales, Prospecting, Business Development.

Learning Objectives
  • Discover and define 4 characteristics of your ideal client to search on LinkedIn.
  • Explore and craft an enticing headline to attract your ideal client.
  • Identify and apply 3 advanced search filters for greater results.
  • Recognize and compose a connection strategy for ideal clients.
  • Explore and establish credibility using groups.
Last updated/reviewed: March 18, 2024
1 Review (8 ratings)

Reviews

4
Anonymous Author
Good overview for someone not currently using LinkedIn extensively

Prerequisites
Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction to Leveraging LinkedIn for Prospecting Networking3:50
  Ideal Client4:15
  LinkedIn Profiles8:31
  Searching LinkedIn4:24
  Connecting on LinkedIn6:52
  Establishing Credibility9:06
CONTINUOUS PLAY
  Leveraging LinkedIn for Prospecting Networking36:59
SUPPORTING MATERIAL
  Slides: Leveraging LinkedIn for ProspectingPDF
  Leveraging LinkedIn for Prospecting Glossary/ IndexPDF
  Workbook: Leveraging LinkedIn for ProspectingPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam