Instructor for this course
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You may not have realized it when you started in accounting, but you can’t focus on only accounting if you want to grow your firm. You have to put on your “sales” hat in order to grow your business. But how do you start? Even more, how can you add social selling as a new way of reaching clients? This course looks at one of the most powerful tools available to you and it’s free!

If you are on LinkedIn and you haven’t used it to gain clients, you will learn new ways to change the way you are using LinkedIn and how to prospect with this powerful tool.

Course Key Concepts: LinkedIn, Sales, Prospecting, Business Development.

Learning Objectives

  • Discover and define 4 characteristics of your ideal client to search on LinkedIn.
  • Explore and craft an enticing headline to attract your ideal client.
  • Identify and apply 3 advanced search filters for greater results.
  • Recognize and compose a connection strategy for ideal clients.
  • Explore and establish credibility using groups.
Last updated/reviewed: May 15, 2022

1 Review (4 ratings)Reviews

4
Anonymous Author
Good overview for someone not currently using LinkedIn extensively

Prerequisites

Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  3:51Introduction to Leveraging LinkedIn for Prospecting Networking
  4:15Ideal Client
  8:31LinkedIn Profiles
  4:24Searching LinkedIn
  6:52Connecting on LinkedIn
  9:06Establishing Credibility
CONTINUOUS PLAY
  36:59Leveraging LinkedIn for Prospecting Networking
SUPPORTING MATERIAL
  PDFSlides: Leveraging LinkedIn for Prospecting
  PDFLeveraging LinkedIn for Prospecting Glossary/ Index
  PDFWorkbook: Leveraging LinkedIn for Prospecting
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM