What does luck mean when it comes to business and sales? Essentially, it is the ability to create your own good fortune.  

Professor Richard Wiseman of the University of Hertfordshire in England has identified four luck principles that you can follow to be luckier.  You can learn to use your intuition more so you can be luckier.  You can improve your skill at creating and noticing chance opportunities. How you respond to your bad luck can make you luckier. Thinking more like an optimist can improve your luck.

You may have thought that luck was a random event that is beyond your control. You can learn the four luck principles and have more control over your luck than you think.  Then you can apply the luck principles to your business and sales so you can create your own good fortune.

Learning Objectives
  • Discover how your intuition gives you more valuable information to sell and how to use it
  • Identify the situations where you can meet more people and increase your luck
  • Discover how being less driven will make you luckier
  • Explore how to look at bad luck differently so you can get better business outcomes
  • Discover how your optimistic thinking can make you luckier
Last updated/reviewed: March 7, 2024
Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Learning to Be Lucky for Sales & Business2:59
Luck Principles
  Principle 16:40
  Principle 29:52
  Principle 2 (Continued)13:59
  Principle 39:18
  Principle 410:40
Continuous Play
  Learn to Be Lucky for Sales & Business 53:27
  Slides: Learn to be Lucky for Sales and BusinessPDF
  Learn to be Lucky for Sales and Business Glossary/IndexPDF