This course provides a concise overview of how the Internal Revenue Service (IRS) uses behavioral insights (BI). This is the cross-discipline, open-minded science of understanding how people behave and why they act as they do. BI is increasingly being used by organizations worldwide to better understand the behaviors of their customers and citizens in order to guide and nudge them towards desired actions, or to improve their experience. You’ll walk away knowing how the IRS is using BI to drive compliance, positively impact taxpayer engagement, and reduce taxpayer burden.

In this course, you learn about:

• Behavioral Insights (BI) Fundamentals
• Edward Bernays: The Father of BI
• How BI is used in social media and the consumer economy
• The power of nudging
• How BI is being used in tax administrations around the world
• BI tax experiments at the IRS
• Leading BI proposals for the IRS
• How to apply BI principles in your accounting operations

Who Will Benefit:
Practitioners who want to better understand how BI is best tested and used within the IRS to improve the taxpayer experience, and how BI can also be applied by practitioners in their own operations and workflow to improve customer engagement and satisfaction.