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Today there are more than 840 million people with LinkedIn Profiles and many are using LinkedIn in deliberate ways. Throughout the Pandemic and beyond the use of LinkedIn has been increasing steadily. Business Professionals and those in job search, across all types of industries are discovering the importance of using LinkedIn. Today LinkedIn is the world’s largest professional networking social media site.

This course is a primer, designed to introduce the students to the basics of using LinkedIn for business or job search. After completing this course you can begin the basics of building a professional LinkedIn Profile, growing a relevant and useful LinkedIn, and building a professional brand through your engagement on LinkedIn.

This course provides you with lots of important best practices and tips you can use to begin seeing real results from using LinkedIn as a Business Tool. What you must do after taking this course is to begin experimenting and practicing the ideas we share here. These steps will maximize the value of taking this course.

Course Key Concepts: LinkedIn, LinkedIn Profile, LinkedIn Network, Social Selling, Social Prospecting, Social Branding, Social Marketing, Social Media, LinkedIn Live, LinkedIn Pages.

Learning Objectives

  • Discover the LinkedIn interface and how to navigate the many different areas of the application.
  • Discover and understand the benefits of the primary areas of LinkedIn.
  • Explore and understand the primary activities of using LinkedIn as a business tool.
  • Identify and understand some of the best practices of using LinkedIn for business as well as during job search.
Last updated/reviewed: September 8, 2022

1 Review (3 ratings)Reviews

4
Anonymous Author
This is a great course on Linked In including the best practices that provide good information on the best way to use it as a business tool.

Prerequisites

Course Complexity: Foundational
- Each student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.
- Each student will need to have a LinkedIn Profile in order to participate in this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  1:22Course Introduction
  1:03Instructor Introduction
  2:37What is LinkedIn
  2:43Why Use LinkedIn as a Business Tool
  2:30Getting started
LinkedIn Best Practices
  2:46Key Areas of LinkedIn
  4:50LinkedIn Profile Best Practices
  4:30LinkedIn Networking Best Practices
  5:48LinkedIn Engagement Best Practices
  5:07LinkedIn Search Best Practices
  3:37LinkedIn Company Page Best Practices
  4:32LinkedIn Group Best Practices
  2:03LinkedIn Articles and Newsletters
  1:58LinkedIn Creator Mode
The Basic Uses of LinkedIn as a Business Tool
  5:13LinkedIn Home Page Overview
  3:40Basics of LinkedIn Search
  2:13LinkedIn Invites and Messaging Basics
  1:09LinkedIn Company Page Basics
  0:52Basics of LinkedIn Groups
  2:29LinkedIn Articles Newsletters and Creator Mode
  3:42Basics of a LinkedIn Profile
  1:13Introduction to Engaging on LinkedIn
  4:30Introduction to LinkedIn Mobile App
  1:55Closing Remarks
Bonus Lesson
  13:25Using Sales Navigator with LinkedIn
CONTINUOUS PLAY
  1:25:45Introduction to Using LinkedIn - 2022
SUPPORTING MATERIAL
  PDFSlides: Introduction to Using LinkedIn - 2022
  PDFIntroduction to Using LinkedIn - 2022 Glossary/ Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM