Today there are more than 840 million people with LinkedIn Profiles and many are using LinkedIn in deliberate ways. Throughout the Pandemic and beyond the use of LinkedIn has been increasing steadily. Business Professionals and those in job search, across all types of industries are discovering the importance of using LinkedIn. Today LinkedIn is the world’s largest professional networking social media site.

This course is a primer, designed to introduce the students to the basics of using LinkedIn for business or job search. After completing this course you can begin the basics of building a professional LinkedIn Profile, growing a relevant and useful LinkedIn, and building a professional brand through your engagement on LinkedIn.

This course provides you with lots of important best practices and tips you can use to begin seeing real results from using LinkedIn as a Business Tool. What you must do after taking this course is to begin experimenting and practicing the ideas we share here. These steps will maximize the value of taking this course.

Course Key Concepts: LinkedIn, LinkedIn Profile, LinkedIn Network, Social Selling, Social Prospecting, Social Branding, Social Marketing, Social Media, LinkedIn Live, LinkedIn Pages.

Learning Objectives
  • Discover the LinkedIn interface and how to navigate the many different areas of the application.
  • Discover and understand the benefits of the primary areas of LinkedIn.
  • Explore and understand the primary activities of using LinkedIn as a business tool.
  • Identify and understand some of the best practices of using LinkedIn for business as well as during job search.
Last updated/reviewed: August 24, 2023
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3 Reviews (7 ratings)

Reviews

4
Member's Profile
A good overview course for new LN users. Teddy has some solid universal themes that will help users be more successful participants on the platform (hint: ENGAGE!)
4
Anonymous Author
This is a great course on Linked In including the best practices that provide good information on the best way to use it as a business tool.
5
Member's Profile
Thank you for a great course, using linkedin is critical for my business.
Prerequisites
Course Complexity: Foundational
- Each student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.
- Each student will need to have a LinkedIn Profile in order to participate in this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  Course Introduction1:22
  Instructor Introduction1:03
  What is LinkedIn2:37
  Why Use LinkedIn as a Business Tool2:43
  Getting started2:30
LinkedIn Best Practices
  Key Areas of LinkedIn2:46
  LinkedIn Profile Best Practices4:50
  LinkedIn Networking Best Practices4:30
  LinkedIn Engagement Best Practices5:48
  LinkedIn Search Best Practices5:07
  LinkedIn Company Page Best Practices3:37
  LinkedIn Group Best Practices4:32
  LinkedIn Articles and Newsletters2:03
  LinkedIn Creator Mode1:58
The Basic Uses of LinkedIn as a Business Tool
  LinkedIn Home Page Overview5:13
  Basics of LinkedIn Search3:40
  LinkedIn Invites and Messaging Basics2:13
  LinkedIn Company Page Basics1:09
  Basics of LinkedIn Groups0:52
  LinkedIn Articles Newsletters and Creator Mode2:29
  Basics of a LinkedIn Profile3:42
  Introduction to Engaging on LinkedIn1:13
  Introduction to LinkedIn Mobile App4:30
  Closing Remarks1:55
Bonus Lesson
  Using Sales Navigator with LinkedIn13:25
CONTINUOUS PLAY
  Introduction to Using LinkedIn - 20221:25:45
SUPPORTING MATERIAL
  Slides: Introduction to Using LinkedIn - 2022PDF
  Introduction to Using LinkedIn - 2022 Glossary/ IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam