Business intelligence (BI) combines business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations to make more data-driven decisions, data mining practices, you know you’ve got modern business intelligence when you have a comprehensive view of your organization’s data and use that data to drive change, eliminate inefficiencies, and quickly adapt to market or supply changes.

Why is business intelligence important? Business intelligence can help companies make better decisions by showing present and historical data within their business context. Analysts can leverage BI to provide performance and competitor benchmarks to make the organization run smoother and more efficiently.

This course is designed to provide a high-level overview of what constitutes BI and important concepts anyone who wishes to engage in establishing BI should be aware of. Future courses will delve further into actual practical concepts and methods of Business Intelligence.

Learning Objectives
  • Explore and examine the definition of Business Intelligence (BI).
  • Explore elements of Business Intelligence (BI) reporting.
  • Identify and understand Business intelligence (BI) and Analytics.
  • Explore and evaluate aspects of Processing Mining.
  • Explore and evaluate aspects of Complex Event Reporting.
  • Recognize and examine aspects of Benchmarking and Text Mining.
  • Identify steps to Better Business Intelligence (BI).
Last updated/reviewed: August 13, 2023
4 Reviews (59 ratings)


Anonymous Author
This is a good course on business intelligence. It covers a lot of information regarding many different types of information and that can be analyzed reported to provide better business decisions to be made going forward.

Member's Profile
Lynn, The Intro to BI is illuminating :). I learned a new vocabulary and now understand the difference between "Intelligence" and "Analytics". Wow this was an awesome course. Thanks as always, Larry

Member's Profile
Distinctions between different terminology were not always clear. More real world examples would have been helpful.

Member's Profile
game me a good foundation and understanding of the concept of BI.

Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Business Intelligence (BI)4:12
  Definition of Business Intelligence (BI)14:00
  Business Reporting12:53
  Business Reporting Cont'd15:14
  Business Intelligence (BI) and Analytics8:30
  Process Mining3:07
  Complex Event Processing5:47
  Benchmarking and Text Mining4:53
  Steps to Better Business Intelligence (BI)10:19
  Introduction to Business Intelligence (BI)1:19:43
  Slides: Introduction to Business Intelligence (BI)PDF
  Introduction to Business Intelligence (BI) Glossary/ IndexPDF