The course provides a concise overview of the intangible economy. This refers to investments and assets that do not physically exist but have core and long-term economic value for enterprises. These include things like data, patents, digital services, technology for computers and cell phones, search engine algorithms, websites, drug formulas, brand reputation, employee expertise, organizational processes, and even the sum of knowledge contained within the organization. You’ll walk away with a foundational awareness of intangible economy principles, how intangibles fundamentally differ from tangible assets, and practical ways you can think about and manage intangibles to drive growth and create long-term advantage in your own operations.

Program Content:

  • What is the Intangible Economy?
  • The Major Categories of Intangible Assets
  • The Growing Importance of Intangible Assets
  • How Intangibles Play a Major Role in Improving Productivity and Competitiveness
  • What’s Different About Intangible Assets Compared to Tangible Assets?
  • New Strategies for Intangible Asset Measurement and Management
  • How to Master the Deployment of Intangible Investment

Who Will Benefit:
Practitioners who want a basic, non-technical understanding of intangible economy principles, and how to master the deployment of intangible investment in a dynamic era of intellectual property realization, digital transformation, and value dematerialization.

Learning Objectives
  • Identify at least 20 types of intangible assets.
  • Explore and explain at least four ways intangibles contribute to corporate value and strategy.
  • Identify and point out at least five economic, social, and regulatory forces that are driving interest in intangibles.
  • Recognize and summarize the three major categories of intangibles.
  • Discover and describe at least four ways intangible assets differ from tangible assets, and how intangibles challenge conventional economic thinking and traditional business assumptions.
Last updated/reviewed: March 17, 2024
1 Review (7 ratings)


Anonymous Author
Instructor gives valuable insight into the Intangible Economy. The importance of accountants to understand the future of a knowleged based economy and resulting recording of the value of an intangible.

Course Complexity: Foundational
Participants should have a basic understanding of Internet technology, online navigation, and digital productivity services.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Intangible Economy for Accountants5:40
  What is Intangible Economy9:36
  Key Trends6:58
  Leading Intangible Companies29:32
  Intangible Assets Spillovers9:32
  Value of Intangible Assets12:00
  Monetization of Intangible Assets8:02
  Intangible Assets Case Studies15:06
  Key Takeaways6:04
  Intangible Economy for Accountants1:42:30
  Slides: Intangible Economy for AccountantsPDF
  Intangible Economy for Accountants GlossaryPDF