Not Yet Rated
New Course
0.5 Hours (On-Demand)
CPE Not Available
Instructor for this course
more

As a modern marketer, you care about content. You may even focus specifically on the practice of content marketing. You have mastered the channels, the content types, the inbound vs. outbound requirements and you have a robust data-driven approach. But something is missing. Your biggest fear is that you’ll put content out there that doesn’t generate the impact your business needs. Put your best foot forward in the quest to create high quality leads for your business by integrating storytelling with how you approach content strategy, planning and creation.

In this course we show you how you can leverage storytelling and the structure of story to improve not just your content marketing results but also your enjoyment of the process. We share how you can create a story-bank from which to draw inspiration. We share how you can apply story structures to ensure creation of the right flow of content to keep leads moving through the customer journey to purchase and beyond.

Learning Objectives

  • Discover how to improve content marketing with storytelling
  • Explore how to use stories to support content creation
  • Identify and fill gaps in your content production process with story structures

 

 

 

Last updated/reviewed: November 5, 2019

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  1:55Introduction to Increasing Content Marketing Impact with Storytelling
  6:59Authority on Channels, Content & Process
  4:08Overwhelmed?
  7:56The Human Decision Making Journey
  3:31Creating Story Driven Content
  6:24Creating & Using a Story-Bank
  00:27Conclusion
CONTINUOUS PLAY
  31:23Increasing Content Marketing Impact with Storytelling
SUPPORTING MATERIALS
  PDFSlides: Increasing Content Marketing Impact with Storytelling
  PDFIncreasing Content Marketing Impact with Storytelling Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM