A strong pitch can be the deciding factor in receiving funding for a new idea, gaining approval for an important project, or securing business from a new client. However, pitching your idea to people who may not know you, your idea, or your goals in a very short time period is not an easy task. Unfortunately, a great idea poorly explained ceases to appear great.

Delivering a crisp and compelling pitch takes planning and practice. Those who do it well distinguish themselves from the pack and dramatically increase the likelihood that their ideas will be embraced. From a career development perspective, few things can help you advance faster than demonstrating strong public speaking and persuasive presentation skills.

This course focuses on “pitching” ideas. It will teach you how to build interest, create understanding, and get people to take action in support of your ideas.

Course Series

This course is included in the following series:

3 CoursesBecoming a Successful Innovator

  1. Become a Successful Innovator Part 1: The CO-STAR Method for Perfecting Your Brilliant Idea
  2. Become a Successful Innovator Part 2: The CO-STAR Method for Pitching Your Brilliant Idea
  3. Become a Successful Innovator Part 3: The CO-STAR Method for Proving Your Brilliant Idea
Learning Objectives
  • Explore your skills as a presenter and recognize the empathy needed in order to persuade your audience
  • Identify the communication traps to avoid and tips to use to get your message across
  • Recognize the essential ingredients and structure of a CO-STAR pitch
  • Discover how to prepare yourself and your pitch so you can confidently express yourself clearly and connect with your audience every time you propose a new and innovative idea.



Last updated/reviewed: August 26, 2023
4 Reviews (14 ratings)


Anonymous Author
Useful suggestions and framework for developing idea pitches, tailored to your audience and objective for the pitch.

Member's Profile
Great follow-up to the first course, with helpful and useful examples and tips. Well-presented and engaging!

Anonymous Author
I quite enjoyed this course on being a successful innovator. Very informative.

Member's Profile
I will listen ot this one again..great stuff

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to The CO-STAR Method for Pitching Your Brilliant Idea2:20
  Types of Pitches 4:45
  Pitching Tips 9:40
  Pitch Exercise and Final Suggestions3:33
Continuous Play
  Become a Successful Innovator: The CO-STAR Method for Pitching Your Brilliant Idea 30:24
  Slides: The CO-STAR Method for Pitching Your Brilliant IdeaPDF
  The CO-STAR Method for Pitching Your Brilliant Idea Glossary/IndexPDF
  CO-STAR Template PDF
  Pitching -- The What if StoryPDF