In this course we show how to use the prospect’s information you gathered using the lessons from Part I. We discuss the various ways to approach and speak with different buyers, how to present your uniqueness and differentiate your products and services from competitors. We also show how to handle objections and lead buyers effortlessly to commitment.
Presentations today have to be focused on what prospects want to hear, not what you want to tell. However, you have to get your information out there. We discuss in detail how to present it in a way that fits the buyer and shows you are the best one to provide what’s wanted.
Course Series
This course is included in the following series:
2 CoursesEffective Sales Calls and Presentations
- Effective Sales Calls and Winning Presentations: Part I Interviewing
- Effective Sales Calls and Winning Presentations: Part II Presenting, Overcoming Objections, and Gaining Commitment
Learning Objectives
- Discover how to attain confidence and credibility through targeted preparation
- Identify how particular buyers want to be approached and spoken to.
- Explore how to describe your offering as unique and meaningful to the person you’re talking with.
- Discover what to say so that no competitor can come behind you and say, “We do that also.” – no matter what you sell, how common you feel it is, or how many others sell it.
- Identify how to field objections and resolve them to the buyers’ satisfaction
- Discover how to test your position and easily move to a closing sequence to gain commitment.
- 1. Forecasting and Scenario Planning
- 2. How to Use Verbal Success Stories to Get Executive Attention and Interest
- 3. Managing Your Time and Territory – Two Critical Routes to Sales Success
- 4. Win-Win Sales Negotiating Strategy and Tactics
- 5. Selling Strategy: Before Prospect Contact Part 3 - Developing Your Sales Process
- 6. Sales Strategy to Win It!
- 7. Become Super Referable by Increasing Customer Client Engagement
- 8. Simple Sales Principles for Business Success: Selling When You’re NOT in Sales
- 9. 5 Costly Demo Mistakes – and How to Avoid Them
- 10. Strategic Multi-Level Selling – The Ultimate Solution for Selling High, Wide, and Deep in Complex Accounts
Prerequisites
No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other course in the series prior to completing this one.