We all know what they say about first impressions. Have you thought about yours? Is it clear, compelling and memorable? If not, you could be losing more business opportunities than you think. 

In this course you learn about Talk Tracks and Selling Messages and why they form the basis of all your business relationships and communication.

Talk Tracks communicate what you do, how you do it, and the results you deliver.  They’re more than just an elevator pitch; they’re the foundation for every conversation, presentation, and touch point that follows. Compelling, memorable Talk Tracks are key to nailing the first impression.  Master these selling messages and you will build relationships faster and make it easier for people to do business with you.

Learning Objectives
  • Discover how you’re blowing your first impression and undermining your opportunities.
  • Discover the “Credibility Killers” to cut from your business vocabulary.
  • Explore what makes great Talk Tracks that impress, engage, and compel your listeners.
  • Identify the key elements to winning Talk Tracks and the formula to build them.
  • Explore the best practices for nailing your first impressions to build relationships and earn more opportunities.


Last updated/reviewed: March 23, 2024
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Questions and Answers(2 Questions)
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How is this different from an "Elevator Pitch"?

Member's Profile

A traditional Elevator Pitch is stiff and usually too broad and vague to deliver much value or be compelling to a specific audience. Talk Tracks are customized to zero in on the unique value you provide to your specific audience - they make your first impressions ZING. An impressive Talk Track will create more follow up opportunities, more memorable impressions, and help you quickly pre-qualify your connections.

Instructor for this course
Course Syllabus
  Introduction to Nail Your First Impressions and Win More Business7:01
Nail Your First Impressions
  Usual Mistakes 3:03
  Credibility Killers9:21
  Purpose 6:10
  Structure 12:32
  Great Messages 8:28
  Examples and Conclusion 12:26
Continuous Play
  Nail Your First Impressions and Win More Business Full Video59:01
  Slides: Nail Your First Impressions and Win More BusinessPDF
  Nail Your First Impressions and Win More Business Glossary/IndexPDF
  Workbook: Nail Your First ImpressionsPDF