Innovation is more than a good idea. Innovation is a discipline. Embracing the mindset and learning the skills has become a requirement for success in our rapidly changing world. Workers across all industries and occupations have begun to recognize that the development of innovation capability is the key to professional and organizational growth. Innovators experience greater job satisfaction and a higher career arc. Stated simply, being able to create new business value makes you more valuable.

The courses in the Become a Successful Innovator series highlight the CO-STARTM method, an innovation technique perfected in Silicon Valley.  This technique is now being used to launch business breakthroughs in 39 countries. The series offers a practical guide for entrepreneurs or intrapreneurs looking to realize the full potential of their great ideas.

This course focuses on “perfecting” ideas. It teaches you how to quickly and easily identify the key aspects of your idea, then transform it into a compelling value proposition. This foundational first step is key to the effective launch of your innovation journey.

Course Series

This course is included in the following series:

3 CoursesBecoming a Successful Innovator

  1. Become a Successful Innovator Part 1: The CO-STAR Method for Perfecting Your Brilliant Idea
  2. Become a Successful Innovator Part 2: The CO-STAR Method for Pitching Your Brilliant Idea
  3. Become a Successful Innovator Part 3: The CO-STAR Method for Proving Your Brilliant Idea
Learning Objectives
  • Explore key innovation definitions and steps for creating new business value
  • Identify the essential elements of a CO-STARTM value proposition
  • Discover how to turn your brilliant ideas into powerful CO-STARTM value propositions



Last updated/reviewed: March 9, 2024
7 Reviews (18 ratings)


Member's Profile
Well presented material and helpful insights to consider beyond just a good solution - will help me be a better champion of innovative ideas.

Anonymous Author
This looks like a workable method for product innovation, but there will be a lot more to learn from the other courses in this series.

Member's Profile
Great overview and examples. Only suggestion is to give a little more time to read..pace of presentation a bit too quick at times

Anonymous Author
Good framework to determine if all major areas of a new business idea have been addressed.

Anonymous Author
This course was effective at teaching the perfecting of a brilliant idea.

Member's Profile
good short introduction course on innovation. ...

Member's Profile
Quick, fun and very encouraging!

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introducing the course and how to champion your idea 4:26
  Is your idea important or interesting?4:14
  Learning the CO-STAR method for enhancing the potential of your idea7:44
  Creating a compelling value proposition for your idea and a few tips 12:08
Continuous Play
  Become a Successful Innovator: The CO-STAR Method for Perfecting Your Brilliant Idea28:32
  Slides: The CO-STAR Method for Perfecting Your Brilliant IdeaPDF
  The CO-STAR Method for Perfecting Your Brilliant Idea Glossary/IndexPDF
  CO-STAR ExamplePDF