Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.

This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.

Learning Objectives
  • Identify what Content Marketing is and recognize why it is important
  • Explore how to create a content marketing strategy including keywords and hashtags
  • Explore how to edit content to repurpose for different platforms 
  • Explore how to plan for frequency of posts with an editorial calendar
  • Recognize how to prioritize your efforts to get the most value for your time
Last updated/reviewed: August 10, 2023
20 Reviews (77 ratings)

Reviews

5
Anonymous Author
This is not the usually CPE for CPAs. However, I would recommend it because it contained value add information, explained the social media process in a simple way and its information that could be used by the CPA and/or passed along to your small business clients. ( i.e. a value add to the client from the CPA)
5
Anonymous Author
I liked the information in this course and how it was presented. I would recommend this course to my peers among others. I think anyone would get a lot out of this course, I have been doing content marketing for four years and this course was still informative to me in some ways
5
Member's Profile
Interesting and well presented course on creative modern marketing techniques that will help build your company's brand, build a relationship and trust with your audience, and draw in new customers.
5
Anonymous Author
This was a great cpe course and I learned a great deal of valuable information about how to utilize social media as a way to gain new clients and generate organic traffic to my site.
5
Member's Profile
is a total usefull program because is has the right material and method to show us the propal way to improve our marketing strategy it just change my point of view
5
Anonymous Author
The instructor does an excellent job in this course. She is extremely thorough, easy to understand and provides many good examples to illustrate her points.
5
Member's Profile
As an accountant, marketing doesn't come naturally! This course was a good guide for how to insert content marketing into social media. Would recommend.
3
Member's Profile
The course was interesting but could have been more organized and concise. The key concepts tested are spoken not listed on the slides.
5
Member's Profile
This was a great intro into the subject. Covers a lot in one hour but gives a good overview and actionable plan for this.
4
Member's Profile
Good overview and valuable info. Would like to see the new one when done since new sites come out with some regularity
5
Member's Profile
Very good insight into the subject - as an non-marketer it helps me understand the intangibles on the subject.
5
Member's Profile
This provides a workable content marketing plan along with various helpful suggestions for making it shine.
5
Anonymous Author
Great job. Thank you so much. I really appreciate it. Excellent content and test questions.
3
Anonymous Author
This information felt kind of outdated and wasn't really anything I hadn't heard before.
5
Anonymous Author
This course gave useful tips in the usage of social media for furthering your business.
5
Anonymous Author
This is a very informative course. The presentation is engaging and easy to follow.
5
Anonymous Author
Great course and very informative! I want to purchase her book after this class.
5
Member's Profile
I enjoyed learning key objectives on how to do content marketing.
3
Member's Profile
Animated GIFs are a distraction during presentation.
5
Anonymous Author
Thanks!
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Prerequisites
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION and OVERVIEW
  Introduction to How to Take Your Content Marketing to The Next Level2:36
Take Your Content Marketing to The Next Level
  Why Content Marketing?16:28
  Create a Content Marketing Strategy 7:49
  Gathering Content 9:06
  The Hashtag (#)4:18
  Create an Editorial Calendar 7:40
  Repurpose Content for Different Platforms 4:49
  All About Frequency 8:55
CONCLUSION
  Prioritize Your Efforts to get The Most Value for Your Time4:30
Continuous Play
  How to Take Your Content Marketing to The Next Level 1:06:11
SUPPORTING MATERIALS
  Slides: How to Take Your Content Marketing to The Next LevelPDF
  How to Take Your Content Marketing to The Next Level Glossary/IndexPDF
  How to Take Your Content Marketing to The Next Level Supporting DocumentsDOCX
REVIEW and TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam