Instructor for this course
more

Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.

This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.

Learning Objectives

  • Identify what Content Marketing is and recognize why it is important
  • Explore how to create a content marketing strategy including keywords and hashtags
  • Explore how to edit content to repurpose for different platforms 
  • Explore how to plan for frequency of posts with an editorial calendar
  • Recognize how to prioritize your efforts to get the most value for your time
Last updated/reviewed: October 03, 2017

3 Reviews (15 ratings)Reviews

5
Member's Profile
is a total usefull program because is has the right material and method to show us the propal way to improve our marketing strategy it just change my point of view
4
Member's Profile
Good overview and valuable info. Would like to see the new one when done since new sites come out with some regularity
5
Anonymous Author
Thanks!

Prerequisites

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION and OVERVIEW
  2:36Introduction to How to Take Your Content Marketing to The Next Level
Take Your Content Marketing to The Next Level
  16:28Why Content Marketing?
  7:49Create a Content Marketing Strategy
  9:06Gathering Content
  4:18The Hashtag (#)
  7:40Create an Editorial Calendar
  4:49Repurpose Content for Different Platforms
  8:55All About Frequency
CONCLUSION
  4:30Prioritize Your Efforts to get The Most Value for Your Time
Continuous Play
  1:06:11How to Take Your Content Marketing to The Next Level
SUPPORTING MATERIALS
  PDFSlides: How to Take Your Content Marketing to The Next Level
  PDFHow to Take Your Content Marketing to The Next Level Glossary/Index
  DOCXHow to Take Your Content Marketing to The Next Level Supporting Documents
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM