You interact with people every day who have different personality or social styles from yours.  You have friends and family members who are different, and it’s entirely likely that you’re married to your exact opposite.  They don’t think, move, act, make decisions, or react to stress the same way you do!  If you understand the personality styles of others and are willing to do some adapting to meet their needs, your relationships and partnerships can be stronger, more productive and more fun than if you spend all your time with people who are exactly like you.

Then there’s the workplace and sales aspect of your life.  You can have better relationships with everyone you work around every single day.  You can inspire the people who work for you to greater productivity and satisfaction and you can become a much more skilled salesperson if you can adjust your sales conversations to meet your prospect's needs.

The How to Sell to Different Personality Styles course gives you the information you need to understand each of the basic personality styles, identify a person’s major style in just a few short moments and adjust your approach to meet his or her needs.  You’ll enjoy your relationships more, you’ll have more harmony and peacefulness in your life, and you’ll become a far more masterful seller of your products and services.

Learning Objectives
  • Explore the dynamics of the four basic personality styles
  • Identify and recognize your own personality style and needs
  • Discover how to quickly and accurately identify the social styles of others
  • Explore the ways you can effectively adjust your behavior to meet the needs of other styles
  • Discover the way to effectively sell to other people of all four styles
Last updated/reviewed: August 13, 2023
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1 Review (5 ratings)


Anonymous Author
Good tips on how to sell to different personality types. No slide deck was provided, which would make it easier to follow along.

Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction on How to Sell to Different Personality Styles8:34
Social Styles
  The Analytical13:47
  How to Sell to Different Personality Styles full video1:00:02
  How to Sell to Different Personality Styles Glossary/IndexPDF
  Review Questionsquiz
 Final Examexam