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0.5 Hours (On-Demand)
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In this course, you learn how to create a Press (Media) Kit.  This includes a list of items a basic press kit should contain and how to assemble the materials needed.

A press kit is a representation of your company, product, or person.  It is a tool for the media or potential promotional partners to get an overview, messaging points, and the story behind your brand.  The tools offered should include hi-res images and logos, press releases, fact sheet, and links to prior media or video messaging.

Learning Objectives

  • Explore the function of a press kit. 
  • Recognize the purpose of having a press kit.
  • Discover the items that should be included in a press kit. 
  • Discover how to create a basic press kit.
Last updated/reviewed: June 08, 2018

1 Review (1 rating)Reviews

4
Member's Profile
Short but informative with good examples to visually walk through the course.

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  1:33Introduction on How to Create a Media Kit
Create a Press Kit
  5:42What is a Media Kit
  8:56Sample Media Kits
  2:39Methods to Assemble a Media Kit
CONCLUSION
  4:37Conclusion
CONTINUOUS PLAY
  23:27How to Create a Press Kit
SUPPORTING MATERIALS
  PDFSlides: How to Create a Press Kit
  PDFHow to Create a Press Kit Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM