In this course, you learn how to create a Press (Media) Kit. This includes a list of items a basic press kit should contain and how to assemble the materials needed.
A press kit is a representation of your company, product, or person. It is a tool for the media or potential promotional partners to get an overview, messaging points, and the story behind your brand. The tools offered should include hi-res images and logos, press releases, fact sheet, and links to prior media or video messaging.
Learning Objectives
- Explore the function of a press kit.
- Recognize the purpose of having a press kit.
- Discover the items that should be included in a press kit.
- Discover how to create a basic press kit.
Last updated/reviewed: March 26, 2024
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Prerequisites
Course Complexity: Intermediate
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA
95113
Contact:
For more information regarding this course, including complaint and
cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to
.
![Instructor for this course Instructor for this course](https://www.illumeo.com/sites/proformative.com/files/imagecache/user_image_large/pictures/picture-127622-1494965331.jpg)
Penny GuyonOwner