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In this course we explore the basic elements of how to make your marketing messages resonate with your target audience. We start by helping you define your audience and understand their desired state. By using this customer-centric strategy, we’ll discover which platforms your audience spends the most time on and what content attracts their attention.
Once you have the audience and platforms in place, you can focus on crafting your powerful marketing message using emotional storytelling combined with fact-based proof points. This simple formula of content creation can be used over and over again with almost all your marketing messages.
Learning Objectives
- Explore ways on how to define your target audience
- Identify their desired state vs. current state
- Discover which social media platforms they frequent
- Explore the formula of creating compelling content
Last updated/reviewed: November 10, 2019
15 Reviews (36 ratings)Reviews
Charles Silio
(Vice President - Strategy, Corporate Dev.. at Agility Fuel Solutions)
Great course for B2B marketers. Storytelling is very important in developing an emotional connection with customers, and this course clearly lays out basic principles to determine what stories will resonate, how to tell them effectively, and in what media to communicate them.
Jacob Rothman
(Portfolio Manager at Rothman Investment Management)
Good job logically laying this out. The use of video to demonstrate the technique was excellent. The instructor would be easier to listen to if he didn't end every sentance with "right?"
Anonymous
(Program Director, Finance and Administra..)
The content was compelling, and the instructor was effective. The only distraction was the frequent use of “right?” in certain sections.
Rene Galvan
(Broker at RGV Realty)
Good course. Only drawback is that presenter uses "right?" a lot and can be distracting for some OCD type participants, like me.
MARTIN COBB
(CFO at FINANCIAL MANAGEMENT CONSUTING LLC)
A good intro to the subject. I like the 3 step approach. It makes a lot of sense. Speaker knows a lot about the subject.
Anonymous
(VP of Finance)
Content was informative and provided a very practical roadmap relative to customer targeting and message development.
Craig Scanlon
(Owner at BST)
Good overview and a different perspective that supports other marketing videos that I have watched on Illumeo
Anonymous
(Associate Director, CFCC Assurance)
Great course and very informative! Take this class if you want to learn more about content marketing.
Cheryl Husmann
( at Smiling Aviation, Inc.)
I found this instructor’s 3 step process very useful and his insights were informative.
Anonymous
(Managing Director & Consulting C..)
A little dated but still good information, good speaker and good information overall.
Anonymous
()
What a great course. I loved the material and the instructor.
Anonymous
(Chief Financial Officer)
Very short and interesting, definitely keeps your attention.
Anonymous
(Finance)
The delivery was entertaining and exciting. I learned a lot!
Terry Hartmann
(Trustee at GEVA Theatre Center)
very good approach
Anonymous
(Accountant II)
Fun slides
Prerequisites
Course Complexity: Foundational
No Advanced Preparation or Prerequisites are needed for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .