1 CPE In this course we explore the basic elements of how to make your marketing messages resonate with your target audience. We start by helping you define your audience and understand their desired state. By using this customer-centric strategy, we’ll discover which platforms your audience spends the most time on and what content attracts their attention.
Once you have the audience and platforms in place, you can focus on crafting your powerful marketing message using emotional storytelling combined with fact-based proof points. This simple formula of content creation can be used over and over again with almost all your marketing messages.
Learning Objectives
- Explore ways on how to define your target audience
- Identify their desired state vs. current state
- Discover which social media platforms they frequent
- Explore the formula of creating compelling content
Last updated/reviewed: January 21, 2023
24 Reviews (65 ratings)
Reviews
Charles Silio
(Partner and Chief Financial Officer at Prospect14)
Great course for B2B marketers. Storytelling is very important in developing an emotional connection with customers, and this course clearly lays out basic principles to determine what stories will resonate, how to tell them effectively, and in what media to communicate them.
Lori Kulp
( at HRP Hitesh CPA)
I learned quit a bit about the various social platforms and who they appeal to. The idea of creating a Character as your customer was interesting. The duct tape presentation really drove home the story telling approach.
Jacob Rothman
(Portfolio Manager at Rothman Investment Management)
Good job logically laying this out. The use of video to demonstrate the technique was excellent. The instructor would be easier to listen to if he didn't end every sentance with "right?"
Olbin Lopez
(Auditor at MOORE Belize)
Concise and straight to the point course. Very enjoyable and interesting course. Just needs to be updated for 2020 trends to include newer platforms such as TikTok.
Samuel Epp
(CONTRACT ACCOUNTANT at Samuel Epp)
Engaging teacher that gives good insight into contemporary methods of advertising. One can implement the information immediately without outside help.
Anonymous
(Senior Director, Finance and Administrat..)
The content was compelling, and the instructor was effective. The only distraction was the frequent use of “right?” in certain sections.
Rene Galvan
(Broker at RGV Realty)
Good course. Only drawback is that presenter uses "right?" a lot and can be distracting for some OCD type participants, like me.
MARTIN COBB
(CFO at FINANCIAL MANAGEMENT CONSUTING LLC)
A good intro to the subject. I like the 3 step approach. It makes a lot of sense. Speaker knows a lot about the subject.
Anonymous
(CFO)
Content was informative and provided a very practical roadmap relative to customer targeting and message development.
Craig Scanlon
(Owner at BST)
Good overview and a different perspective that supports other marketing videos that I have watched on Illumeo
David Lopez-Monroy
(Self at Self)
Good social media marketing tips. This should show date of production as this may eventually be obsololete.
Anonymous
(Associate Director, CFCC Assurance)
Great course and very informative! Take this class if you want to learn more about content marketing.
Anonymous
()
Great job. It was very good and informative. Thank you very much. I really appreciate the course.
Anonymous
()
I really loved the character hero/guide story outline, it is such an easy to follow template.
Cheryl Husmann
( at Smiling Aviation, Inc.)
I found this instructor’s 3 step process very useful and his insights were informative.
Anonymous
(Owner)
The use of the storytelling technique is interesting and the course objectives were met.
Anonymous
(Managing Director & Consulting C..)
A little dated but still good information, good speaker and good information overall.
Anonymous
(PRESIDENT)
I did the course at the end of 2021 - some of the examples in the course are outdated.
Anonymous
()
What a great course. I loved the material and the instructor.
Anonymous
()
short and sweet with the right amount of targeted information
Anonymous
(Chief Financial Officer)
Very short and interesting, definitely keeps your attention.
Anonymous
(Finance)
The delivery was entertaining and exciting. I learned a lot!
Terry Hartmann
(Trustee at GEVA Theatre Center)
very good approach
Anonymous
(Accountant II)
Fun slides
Prerequisites
Course Complexity: Foundational
No Advanced Preparation or Prerequisites are needed for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA
95113
Contact:
For more information regarding this course, including complaint and
cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to
.
Don SchindlerSVP, Digital Innovations
About Illumeo
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Contact Us
- Email: info@illumeo.com
- Phone: 408-400-3993
- Adress: 75 East Santa Clara St.
- Suite 1215, San Jose, CA 95113
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