Consumer behavior has changed. Today, pushy sales talk that focuses on hype and countering objections turns potential customers off. Learn a new way of leading potential customers through the sales conversation in a way that helps them understand the value of your product or service; in a way that promotes trust and builds the relationship for years to come.

Learning Objectives
  • Discover what makes your product or service unique and how to communicate the end- results with benefits your potential client will enjoy
  • Explore how to scrutinize everything you do for the client, to understand the impact or cost
  • Recognize your true value in a way that helps the client justify their investment
  • Discover how to create your own "Signature System" to help you clearly communicate your solution and the best choice for your client
  • Recognize red-flag clues that indicate a client or project is not worth your trouble
Last updated/reviewed: August 18, 2023
Prerequisites
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION and OVERVIEW
  Introduction To Communicate Value To Increase Sales In A Crowded Market5:10
  Prep Work11:13
  Tune Up7:40
  Discover The Impact9:02
  Reveal The Value5:44
  A Signature System8:12
  A 4-Act Play6:13
  Plot The Course5:40
  Red Flags4:02
CONTINUOUS PLAY
  How To Communicate Value To Increase Sales In A Crowded Market 1:02:55
SUPPORTING MATERIALS
  Slides: How to Communicate Value to Increase Sales in a Crowded MarketPDF
  How to Communicate Value to Increase Sales in a Crowded Market Glossary/IndexPDF
  Successful Solo Pro Sales Conversations TemplatePDF
REVIEW and TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam