Consumer behavior has changed. Today, pushy sales talk that focuses on hype and countering objections turns potential customers off. Learn a new way of leading potential customers through the sales conversation in a way that helps them understand the value of your product or service; in a way that promotes trust and builds the relationship for years to come.

Learning Objectives
  • Discover what makes your product or service unique and how to communicate the end- results with benefits your potential client will enjoy
  • Explore how to scrutinize everything you do for the client, to understand the impact or cost
  • Recognize your true value in a way that helps the client justify their investment
  • Discover how to create your own "Signature System" to help you clearly communicate your solution and the best choice for your client
  • Recognize red-flag clues that indicate a client or project is not worth your trouble
Last updated/reviewed: March 5, 2024
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction To Communicate Value To Increase Sales In A Crowded Market5:09
  Prep Work11:13
  Tune Up7:39
  Discover The Impact9:02
  Reveal The Value5:43
  A Signature System8:11
  A 4-Act Play6:12
  Plot The Course5:39
  Red Flags4:01
  How To Communicate Value To Increase Sales In A Crowded Market 1:02:55
  Slides: How to Communicate Value to Increase Sales in a Crowded MarketPDF
  How to Communicate Value to Increase Sales in a Crowded Market Glossary/IndexPDF
  Successful Solo Pro Sales Conversations TemplatePDF