Credibility is the foundation for finance’s position in supporting a growth mandate.  Credible CFO's position themselves as strategic leaders as they master execution of the existing business and develop visibility of future financial results.  The ability to deliver predictability helps the executive and the board of directors formulate and execute strategic plans with greater confidence.  

In this course, we look at the credibility of the CFO and of the finance function.  We discuss how to assess credibility as well as the factors that erode and build credibility.  We also explore strategies that CFO's should consider to enhance their own credibility as well as that of their team using tools and technology.

Learning Objectives
  • Recognize how credibility ties to the growth agenda
  • Discover how to assess the credibility of the finance function
  • Discover how to establish people credibility
  • Discover how to establish process and technology credibility
Last updated/reviewed: March 14, 2024
58 Reviews (185 ratings)

Reviews

5
Anonymous Author
Blair's courses are the best. Great pace and teaching style (not just reading from slides and providing relevant real-life examples), no time wasted on irrelevant information, and a fast honing in on the things that actually provide value. This is one of several courses that provides a solid overview of what CFOs should expect to contributed to their organizations.

5
Anonymous Author
Great course, excellent information. The course really helped me as a CFO in my first year to take a deeper dive into the priorities that I established for my organization. The instructor Blair is spot-on in his discussion around priorities to establish credibility. Very worthwhile!

5
Member's Profile
I always enjoy Mr. Cook's presentations as he is always very enthusiastic. This course specifically reinforces items learned in other courses presented by Mr. Cook and provides a road map to start the improvement of a company's finance function.

5
Member's Profile
Often we are so buried in the day to day, we forget that we need to continually move our departments along the path to become world class. This is a great reminder.

5
Member's Profile
Great information. I learned a lot about the performance levels of finance departments and the steps necessary to elevate to a fully performing growth model

5
Member's Profile
Very well thought out and concise presentation. After watching several other presentations from others I've found Mr. Cook's session to be the best overall!!

4
Anonymous Author
Good layout of path to development of function into something more worthwile. And a good "kick in the ass" - no one will do it but YOU :-) Thanx.

4
Member's Profile
Good descriptions of the role of the CFO and finance department in developing credibility for the organization to focus on growth and strategies.

5
Anonymous Author
What a great course! Concise, useful information that I think can be tied not just specifically to the CFO, but in other areas as well!

4
Anonymous Author
The course is concise & information. I enjoy the engaging presentation style of the speaker, who is one of my faves on this platform.

4
Anonymous Author
Blair has a number of very good courses that focus on the leadership & intangible aspects of the CFO function. This is one of them.

5
Member's Profile
Great course as usual from Blair Cook. High energy and inspired me to follow up on strategic initiatives over the weekend!

5
Anonymous Author
I didn't think too much about credibility before this class but now I know it means a lot for business.

5
Anonymous Author
Growth strategy is key of survival fo the company but tool and way is also important to achieve it.

5
Anonymous Author
terrific course in an easy to understand presentation of how to achieve credibility as the CFO

5
Member's Profile
As always Blair Cook does a great job boiling down a subject to the essential points. Bravo.

5
Anonymous Author
Excellent course with practical insights. Presenter was excellent communicator and inspiring.

5
Member's Profile
This pulled together the people factors and tech opportunities in a clear, actionable manner.

5
Member's Profile
Effective communicator with a useful twist on what creates a credible finance function.

5
Member's Profile
This course is a good refresher for the finance function. A good course for my new job.

5
Member's Profile
Excellent insight into the necessary processes to transform the finance department.

4
Anonymous Author
This course is good, but has a lot of overlap with the instructor's other courses.

5
Anonymous Author
Another helpful, interesting, and succinct presentation from Mr. Cook.

5
Member's Profile
High energy, well organized. Left with a lot of insightful takeaways.

5
Member's Profile
Blair Cook always seems to deliver a relevant and informative course.

5
Member's Profile
A very interesting topic, another one they don't teach you in school.

5
Anonymous Author
Blair is always a great teacher and his materials are very good.

5
Member's Profile
Slicing and dicing the CFO agenda. Maturity model was great.

5
Anonymous Author
Another great course by Mr. Cook. Very useful information.

4
Anonymous Author
Nice summary course describing the evolving role of the CFO

5
Member's Profile
Good summary and well organized review of common concepts

5
Anonymous Author
Very organized and informative course. Great charts!

4
Anonymous Author
Nice Job. Lots of good info in a short time frame.

5
Anonymous Author
Great information with summaries. Very good class.

5
Member's Profile
Great view of CFO process and management

5
Anonymous Author
Excellent instructor and course content.

5
Member's Profile
Very insightful and inspirational.

5
Member's Profile
Interesting and thought provoking.

5
Anonymous Author
Good financial management tips...

5
Anonymous Author
Excellent ideas and great content

Anonymous Author
Good course with useful examples

5
Member's Profile
Great course! Very informative.

4
Anonymous Author
practical and eye opening!

4
Anonymous Author
Very engaging presenter!

5
Member's Profile
Excellent information.

5
Anonymous Author
Clear and inspiring

5
Member's Profile
Great instructor

4
Member's Profile
excellent done

5
Member's Profile
excellent!!!!

4
Member's Profile
Good overview

5
Anonymous Author
Good course.

4
Anonymous Author
Nice review

3
Anonymous Author
Ok Course

5
Member's Profile
Helpful

5
Anonymous Author
Great

4
Anonymous Author
Great

5
Member's Profile
na

5
Anonymous Author
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Prerequisites
Course Complexity: Intermediate

Prerequisite: Finance leadership experience

 

Advanced Preparation: None

 

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
Driving Growth & Delivering Predictability
  Credibility and Growth11:50
  Assessing Credibility8:36
  People Credibility14:18
CONCLUSION
  Technology and Process Credibility13:17
Continuous Play
  The Credible CFO: Driving Growth & Delivering Predictability48:30
SUPPORTING MATERIALS
  Slides: Driving Growth & Delivering PredictabilityPDF
  The Credible CFO: Driving Growth & Delivering Predictability Glossary/IndexPDF
REVIEW & TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam